Alright, we are officially live, I think we are.

So we are actually here together in Fort Lauderdale, Chris and I, and we are at the Cellar Summit,

which is the E-commerce event.

So we've got a bunch of questions that we're going to be answering.

I've got them queued up that were submitted from YouTube.

Let's get started, Chris.

Okay, so the question came in from Will, and Will asks, can you change your existing shop

up completely, like going from a t-shirt shop to a wall art digital download shop and

still be successful, or will it screw with the algorithm?

And would pausing your store be the best way to make the change, or introducing your digital

products gradually?

Thank you, brother.

You want to take this one first?

Alright, so the very first thing, and you guys can see I'm taking a nice big deep breath

to center myself because I don't want to yell at Will, but moving from one product-based

store to another product-based store is probably not a solution to anything.

Can you do this?

Yes.

Should you do this?

Probably not, right?

Because we're moving from one product-based store, a t-shirt store that sells t-shirts

theoretically to a bunch of random niches to another product-based store, right?

...