#21 Maximizing Facebook Live and Plus Size Selling for your Boutique with Mindy Switzer
Boutique Chat
Ashley Alderson
4.9 • 867 Ratings
🗓️ 3 July 2018
⏱️ 64 minutes
🧾️ Download transcript
Summary
How can you maximize Facebook Live for your boutique AND successfully sell plus sizes? Mindy's truthful, real personality shines in this episode like it does in her successful live videos. From markup strategy, Facebook algorithms, hiring a team, working with family, and organic growth, this episode is chalked full of golden nuggets that can change your business. But more than that, we love how Mindy shares her story of being at the lowest point of her life before starting her business, and how you can build something great with the same mindset she did.
For show notes & resources visit the episode webpage below or click here.
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Transcript
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| 0:00.0 | Get ready for Boutique Chat episode number 21 with Mindy Switzer, the founder and CEO of Mindy's |
| 0:05.7 | Boutique. And we're talking all about the wild success of using Facebook Live for your business. |
| 0:16.4 | Let's talk about your business, strategy, and the juicy details of what actually works, |
| 0:21.1 | from mainstream fashion to fashion on Main Street, and the entire ecosystem behind it. |
| 0:26.1 | How do we scale your company and do it with the balance and the happiness that we all seek? |
| 0:30.8 | Let's hear from those insiders, experts, and strategists that actually make it happen. |
| 0:35.1 | I'm your host, Ashley Alderson from the boutique hub, and I can't wait to chat. |
| 0:39.3 | Hey guys, she is unapologetic. |
| 0:51.3 | She is real, she is raw, and she's created a brand around serving her customers better than anyone else ever could by |
| 0:58.8 | simply being herself. |
| 1:00.9 | And I'm talking all of it. |
| 1:03.0 | Now, pairing Facebook lives and adding in using comments sold, Mindy Switzer has built an |
| 1:08.1 | impressive business by maximizing this consumer trend that we're living in |
| 1:12.1 | following live and reality-based marketing. You know what I'm talking about. Facebook, |
| 1:16.9 | live, InstaStory, Snapchat, people want to do business with people, and they want you to bring |
| 1:22.0 | them in behind the scenes of your business. And Mindy has definitely figured this out. |
| 1:26.7 | Each and every Thursday, Mindy goes live for what |
| 1:29.6 | can last up to three to four hours, yes, hours, sharing her weekly new arrivals, also chatting |
| 1:37.0 | with customers and even playing some weekly engagement games to build some laughter and |
| 1:41.9 | excitement. Uh, inappropriate dictionary anyone? What's even more |
| 1:46.8 | impressive about what Mindy's built is her willingness to help other people follow along the same path. |
| 1:53.2 | She totally believes in the movement of community over competition like we do at the hub. And in this |
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