209. Mark Lanier — A Lasting Legacy of Justice, Truth, and Billion-Dollar Verdicts [Encore Edition]

The Game Changing Attorney Podcast with Michael Mogill

Michael Mogill

Business, Entrepreneurship, Management, Marketing

5.0 • 539 Ratings

🗓️ 24 October 2023

⏱️ 43 minutes

🔗️ Recording | iTunes | RSS

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Summary

Many successful lawyers will have a single career-defining case, but Mark Lanier has a legacy of multiple landmark cases and 8-, 9-, and even 10-figure verdicts. So what sets apart this trial law titan? One of the answers can be found in his storytelling prowess. From his childhood spent all over the US, to the daily cliffhangers he told his children on the way to school, to the scenes he sets for jurors — Mark sees life in terms of parables, and he shares his masterful vision with us in this incredible episode of The Game Changing Attorney Podcast. Prepare to experience: The source of Lanier’s responsibility to pursue justice The difference between knowledge and wisdom The importance of being a good steward of your talents The power of authenticity in trial and in life And so much more Links & Resources Episode Show Notes David and Goliath Johnson & Johnson case Puncture (2011) Denzel Washington – Dillard University commencement speech

Transcript

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0:00.0	It was the start of a chain of events that led ultimately to Johnson and Johnson pulling that
0:10.8	Talcum baby powder off of the shelves in America and Canada and saying they will not sell
0:15.5	it anymore.
0:17.7	When it comes to the practice of law, Mark Lanier needs no introduction.
0:22.6	On the punitive damages, I said, you've got a chance to make a statement here.
0:26.9	And this is like a volume control on a stereo.
0:29.7	The higher you dial it, the louder it will be.
0:42.3	I'm Michael Logel, founder and CEO of Crisp, the nation's number one law from growth company. I've built my business through practice, not theory.
0:45.3	Crisp started with just $500 to my name and has grown to over eight figures in revenue over the last few years,
0:50.3	earning a spot on the Inc. 500 list of the fastest growing private companies in America.
0:54.5	Our approach has been to take everything we've learned about generating massive growth within our own organization
0:59.0	and help the country's most ambitious and committed law firm owners do the same for theirs.
1:03.0	In each episode of this podcast, I sit down with innovative market leaders from the legal industry and beyond
1:09.0	to learn from those who thrive in the face of
1:10.9	adversity, challenge the status quo, and define what it means to be a true game changer.
1:16.1	Today, we're revisiting one of our most popular episodes from the podcast where I sat down with
1:20.3	Mark to hear how it felt the day he got a $4.69 billion verdict, what it really means to know
1:26.6	thyself inside and outside of the courtroom,
1:29.1	and what happened when his masterful storytelling and winning reputation are under a role in a feature
1:33.6	film with Chris Evans.
1:35.6	My secretary comes in and she says, hey, I got this guy on the phone who wants to know if
1:41.3	you'll play yourself in the movie.
	...

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