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Mind Pump: Raw Fitness Truth

2087: Steve Cook- The Rebranding of an Iconic Fitness Influencer

Mind Pump: Raw Fitness Truth

Sal Di Stefano, Adam Schafer, Justin Andrews, Doug Egge

Fitness, Health & Fitness

4.8 • 12.6K Ratings

🗓️ 1 June 2023

⏱️ 96 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode Sal, Adam & Justin speak with iconic fitness influencer Steve Cook.

  • Being in the right place at the right time. Steve's origin story and how he got into the fitness industry. (2:05)

  • Being in a good space yourself to find that right person. (12:40)

  • His start in male physique competitions and dealing with the politics involved. (14:16)

  • The massive role genetics play. (27:36)

  • Starting his vlog and when his business started taking off. (30:28)

  • The apple sauce and peas & carrots of social media. (34:42)

  • His experience working on the Biggest Loser. (38:02)

  • Finding himself in a rebranding phase and examining his life during the pandemic. (52:19)

  • Future fatherhood, being aligned with your partner and potentially leaving the country. (1:02:08)

  • Why so much of health is community. (1:09:45)

  • Have his views on health & fitness changed post-COVID? (1:13:18)

  • The evolution of his training. (1:14:21)

  • Why he has no problem NOT posting. (1:16:01)

  • The journey behind creating the Fitness Culture App. (1:17:20)

  • From LA to St. George. (1:23:00)

  • The most misunderstood thing about him. (1:25:05)

  • Did insecurities drive him to the gym? (1:26:08)

  • What traits from his dad will he transfer to his kids? (1:27:18)

  • His relationship with money and the challenge of people-pleasing. (1:29:33)

  • Enjoy the process. (1:32:54)

Related Links/Products Mentioned

Featured Guest/People Mentioned

Transcript

Click on a timestamp to play from that location

0:00.0

If you want to pump your body and expand your mind, there's only one place to go.

0:06.0

Mind, hop, mind, hop with your hosts.

0:09.0

Salda Stefano, Adam Schaefer, and Justin Andrews.

0:13.0

You just found the top rated fitness health and entertainment podcast in the world.

0:18.0

This is Mind Pump.

0:19.0

Oh boy, today's episode, we interview Steve Cook.

0:22.0

Now this is the guy that pretty much was the first fitness influencer.

0:27.0

He kind of created the space.

0:29.0

He's one of the first people out there to build an account and get followers because they were fit

0:34.0

and because of the fitness information they gave more recently.

0:36.0

He was one of the hosts on the biggest loser TV show.

0:39.0

And this guy's actually a great guy.

0:41.0

He actually knows what he's talking about.

0:43.0

Unlike most fitness influencers, he knows what he's talking about.

0:46.0

So in today's episode, we interview him, talk about a story,

0:49.0

what it was like being one of the first fitness influencers out there, paving the way,

0:53.0

what it was like being a host on the biggest loser, and what his goals are for the future.

0:58.0

Now this episode, oh by the way, you can find Steve Cook on Instagram.

1:02.0

Okay, he's got a huge following.

1:03.0

So it's at Steve Cook, and that's on Instagram.

1:07.0

And you can also go to his website, fitnessculture.com.

1:11.0

Now this episode is brought to you by some sponsors, Elemente.

...

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