What's up guys welcome back to another episode of the Rock Your Brand podcast I am excited

because well today if we can actually pull this off this well this is the holy grail

of building an email list and here's what I'm talking about imagine you are able to

well build your email list for free I mean that's basically what we'd all love to have

happen right now we talk a lot about how to create a free lead magnet that we give away

and it could be through a giveaway it could be through just a free guide of some kind

or a digital download something like that but what if we could charge for our lead magnet

what if we could then spend money on advertising and it pays for itself that's kind of what

we call a self-liquidating offer that would be the holy grail and that is something that

we are implementing right now now I'm still a huge fan of creating free lead magnets

but I wanted to take you behind the scenes of what we're working on right now myself

and Chris shaper we put together a paid lead magnet what makes it work why we really

think this is going to do very very well and how you can implement it in your own business

if you are if you're in a position to want to create a paid lead magnet and we're going

to give you different ideas and different examples that you could use it even if you're

selling physical products but this is for a digital a digital product or a digital lead

magnet let's just call it that all right and so that's what I'm going to be taking you

through I think it'll be very very helpful for you even if you're not doing this yet because

it is a little bit more advanced I want you to understand the purpose behind this and

if we can pull this off well it's going to allow us to reach a lot more people and really

grow our own business but also reach the right people the people that we want to work with

the people that we want to work with whether it's us coaching them or becoming one of our

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