What's up guys, welcome back to another episode of the Rock Your Brand podcast.

Today we are going to be talking about something that can dramatically help and change how

your email is working in your business or any of your messaging as far as that goes.

Because there is one magic sentence.

Yes, I know it sounds kind of kind of goofy, but it is true.

It is a magic sentence that a lot of people are not using.

And I know this firsthand because I work with private clients and every time that we go

through and review their emails, this one sentence usually needs to be tweaked or sometimes

the sentence isn't even there.

And we want to always change that now it's not their fault.

It's not your fault.

I don't know what this is.

You just haven't been trained or experienced what this can do because of direct response

marketing.

Like that's really what we're talking about here.

Now I'm not going to give it away here.

I want you to listen in.

I also want to share with you an email.

I'll actually break it down.

One that I sent out to basically get people to go watch the livestream and listen to this

podcast.

So I'm going to break that down if you want to see that line by line and I'll actually

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