What's up guys, welcome back to another episode of the Rock Your Brand podcast.

I am excited that you're here and before we even jump in to today's episode, which by

the way, I'll tell you what it's going to be about.

You probably already read the title, but we're going to talk about the secret to turning

your email list, your subscribers into buyers, but more importantly, how to train them

to become buyers.

And I don't mean this in a bad way.

This is actually something that a lot of people don't think of.

They think about building the list, like that's where they focus, like more subscribers,

more subscribers, but they don't talk about how do we actually show up to them and for

them.

So this way here, we're able to sell stuff, but also build that goodwill.

And sometimes creating an offer, a really, really good offer for your product or a bonus

or something like that is actually creating goodwill.

When we do giveaways as a way to build our list, we also give that or give the opportunity

to our email list to play in that giveaway or to participate.

And what that does also is creates goodwill.

So that's what today's episode is going to be all about, like how to train ethically,

how to train your email list to become buyers.

And that's what we're going to talk about.

It's Shafer and I.

We dig deep into this and we had some really good discussion.

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