205. Gyi Tsakalakis and Conrad Saam — Marketing Mash-Up: Scalable Strategies from Industry Experts

The Game Changing Attorney Podcast with Michael Mogill

Michael Mogill

Business, Entrepreneurship, Management, Marketing

5.0 • 539 Ratings

🗓️ 10 October 2023

⏱️ 57 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Mockingbird Marketing President Conrad Saam. AttorneySync President Gyi Tsakalakis. Crisp Founder & CEO Michael Mogill. Three legal marketing experts. One unforgettable conversation. In this episode of The Game Changing Attorney Podcast, these savants sit down to discuss: What it means to focus on strategy over tactics The importance of running a law firm like a business When to build an in-house marketing team and when to partner with an agency Why it’s easier to build a personal brand than a business brand How AI will change the legal space (and what will always stay the same) Links & Resources Episode Show Notes Avvo TikTok Pay-per-click (PPC) Pokémon GO Local Service Ads (LSAs) Google Business Profile Entrepreneurial Operating System (EOS) David C. Baker Search engine optimization (SEO) Customer Relationship Manager (CRM) CallRail Clubhouse Google Ads Facebook LinkedIn Gary Vaynerchuk Morgan and Morgan Joe Rogan Spotify YouTube Artificial intelligence (AI) Non-fungible tokens (NFTs) Ray Kurzweil Lawmatics WordPress ChatGPT Tom Martin United States Department of Justice (DOJ) Smith & Jones Ryan McKeen

Transcript

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0:00.0	We don't teach lawyers how to be business people, and yet we expect them to run a business.
0:07.0	Like, you can go to school and get a master's in hospital administration.
0:11.0	Welcome to a special edition episode of the Game Changing Attorney Podcast featuring Conrad Somm of Mockingbird Marketing and Guy Sakawakis of Attorney Sink.
0:19.0	But we don't teach lawyers, foundational statistics, foundational accounting.
0:24.7	These things are really important.
0:26.0	You can't run a hospital without knowing these things.
0:27.8	Why do we think we can run a law firm?
0:35.4	I'm Michael Logel, founder and CEO of Crisp, the nation's number one law from growth company.
0:39.8	I've built my business through practice, not theory.
0:43.1	Crisp started with just $500 to my name and has grown to over eight figures in revenue
0:46.8	over the last few years, earning a spot on the Inc 500 list of the fastest growing private
0:51.4	companies in America.
0:52.8	Our approach has been to take everything
0:54.1	we've learned about generating massive growth within our own organization and help the
0:58.0	country's most ambitious and committed law firm owners do the same for theirs. In each episode of this
1:02.5	podcast, I sit down with innovative market leaders from the legal industry and beyond to learn from
1:07.4	those who thrive in the face of adversity, challenge the status quo, and define
1:11.2	what it means to be a true game changer.
1:14.0	I sat down with Conrad and Gui to discuss the key differences between strategic thinking
1:18.2	and tactical approaches when it comes to legal marketing, the impact that personal brand
1:22.3	can have in enhancing your online presence, and had to leverage the power of artificial
1:26.6	intelligence to scale your law firm.
	...

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