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The Game Changing Attorney Podcast with Michael Mogill

204. Alexander Shunnarah — The Thin Line Between Success and Failure [Encore Edition]

The Game Changing Attorney Podcast with Michael Mogill

Michael Mogill

Business, Entrepreneurship, Management, Marketing

5.0539 Ratings

🗓️ 5 October 2023

⏱️ 31 minutes

🧾️ Download transcript

Summary

Alexander Shunnarah has become one of the most recognizable faces in his home state and beyond thanks to his billboards — 2,000 of them and counting — and his slogan: “Call me, Alabama.” Shunnarah’s billboards have become so popular they’ve spawned thousands of memes and even Facebook fan pages. In this episode of The Game Changing Attorney Podcast, Alex and Crisp Founder & CEO Michael Mogill discuss taking calculated financial risks, when it’s time to go all-in on advertising, and how a little bit of fear can be the ideal driving force for an entrepreneurial attorney. Get ready to learn the answers to questions like: How did a personal injury lawyer become the best-known face in all of Alabama? What can football coach Nick Saban teach us about law firm leadership? Why does it pay to play the legal marketing long game? Links & Resources Episode Show Notes

Transcript

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0:00.0

I can't imagine someone else being the most recognizable person or the number one law firm in Alabama.

0:09.2

Not on my watch.

0:11.7

That's Alexander Shinar, founder and president of Alexander Shinarra personal injury attorneys.

0:17.6

I joke around that if I ever drive in Alabama and somebody has a larger law firm or is more popular than I am or more branded,

0:24.6

I'm just going to jump off a bridge because it's just who I am and it's just what I do.

0:28.8

And the climb is fun.

0:30.2

But staying on top is actually harder than actually the climb itself.

0:43.4

I'm Michael Mogul, founder and CEO of Crisp, the nation's number one law from growth company.

0:44.4

I've built my business through practice, not theory.

0:47.0

Crisp started with just $500 to my name and has grown to over eight figures in revenue

0:50.8

over the last few years, earning a spot on the Inc. 500 list of the

0:54.4

fastest growing private companies in America. Our approach has been to take everything we've learned

0:58.6

about generating massive growth within our own organization and help the country's most ambitious

1:03.0

and committed law firm owners do the same for theirs. In each episode of this podcast, I sit down

1:07.6

with innovative market leaders from the legal industry and beyond to learn from those who thrive in the face of adversity, challenge the status quo, and define what it means to be a true game changer.

1:17.6

Today, we're revisiting one of our most popular episodes from the podcast where I sat down with Alexander Shinarah.

1:23.6

Alex was born and raised in Birmingham, Alabama, and has become one of the most recognizable

1:27.7

faces in the state of Alabama and beyond, thanks to his billboards, over 2,000 of them

1:32.9

and counting and his now iconic slogan, Call Me Alabama.

1:37.2

As far as law firm is a powerful example.

1:41.6

He's got over 70 attorneys and 17 offices in the Southeast,

1:45.0

and they try cases in every single state in America.

...

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