Welcome everybody, I'm your host Greg McEwan and I am here with you on this journey to learn and to understand.

Have you ever wondered why there are so many massive flops in business?

How many products and services are launched and then almost immediately forgotten?

How can companies spend millions and sometimes billions of dollars to produce something that customers ultimately say is not for them?

Today I've invited Tony Ulwick, one of the fathers of the jobs to be done theory.

This is part one of a two-part interview, so let's get to it.

Remember that if you want to get more from this episode, teach these ideas to someone else within the next 24 to 48 hours.

This episode is sponsored by Factor Meals.

The season is a bit ironic, I think, because on the one hand it's a time that can be peaceful,

rejuvenative, inspirational as it helps us to think about higher, better things and at the same time it can become reactive,

it can be the busiest time of the year and in that intensity.

It can be hard to eat in a healthy way and perhaps you're looking for a way to be able to eat a nutritious, flavorful meal despite being stretched a bit too thin.

Factor is America's number one ready to eat meal delivery service.

So they can help you eat well for breakfast, lunch and dinner with chef prepared, dietician approved, ready to eat meals delivered straight to your door.

So the advantages you can save time while still staying on track with the healthy lifestyle that you're aspiring to the rest of the year,

while still tackling the most important things in this season to do.

So if you're looking for a more effortless way to be able to cross meal prepping off your list,

Factor can be a useful solution because you get to skip the meal planning, the grocery shopping, the chopping prepping, cleaning up and you get factors fresh, never frozen meals.

They're just delivered to your door, they're ready in just two minutes.

So all you have to do is heat and enjoy.

It's high quality, delicious meals for the holidays.

You get to choose from 35 plus chef crafted meals every week.

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