We get this question probably a thousand times a week.

And the question is, Tim and Julie, why are you guys so obsessed with teaching us all how to be listing agents?

I'll give you the bottom line answer.

Why?

Because listings give you leverage, whereas if you're focused on buyers, you are the buyer's leverage.

Welcome to Real Estate Coaching Radio, starring award-winning real estate coaches and

number one international bestselling authors, Tim and Julie Harris. This is the number one

daily radio show for realtors looking for a no BS authentic real-time coaching experience.

What's really working in today's market, how to generate more leads, make more money,

and have more time for

what you love in your life. And now your hosts, Tim and Julie Harris. On today's show, we're going to

be focusing intensely on how to help you bridge the gap between where you are and becoming a dominant

listing agent. This is a 2026 real estate reset, why listings

equal predictable income, and we're going to give you a list of things to do absolutely

urgently. So, Julie, let's get right to point number one. The real problem is not the market.

If your income feels inconsistent right now, let's be honest. It's not the market. It's your

model, Julie. Yes. If your business depends

on any of these things, buyers who may or may not act, the internet leads that you don't really

control, waiting for somebody to raise their hand and come to you, notice how all of these

have an element of waiting for them, then you don't have a business. You have a dependency.

So 2026 is exposing that more than ever, perhaps because the market has changed. It's shifted

to more of a balanced market. It's not fast and furious. It's not everybody you know wants to transact

...