2023 Greatest Hits: This Week in Marketing

The Tom Ferry Podcast Experience

Tom Ferry

Education, Business, Self-improvement

4.7 • 1.1K Ratings

🗓️ 4 December 2023

⏱️ 25 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Over the last year, This Week in Marketing has provided agents with some of the most groundbreaking, effective marketing strategies in real estate. Jason Pantana has interviewed some of the top rising agents today, covered the gambit of real estate marketing channels, and kept his followers on the cutting edge. As we move into 2024, we figured we’d share some of our favorite moments from This Week in Marketing from the past year. This is This Week in Marketing: Greatest Hits 2023! Watch or listen, right here! In this episode, you’ll get: 0:00 – Intro 1:11 – Dennis Yu on ChatGPT 3:08 – Tom & Jason on email 5:45 – Luke Acree on print marketing 7:54 – Shannon Gillette on video strategy 11:35 – Jesse Stein on data privacy 13:23 – Eileen Rivera on postcards 15:05 – Katie Day and Ken Pozek on video CTAs 17:12 – Sandee Payne on social media operations 19:16 – Ian of Austin on Google Local Guides 21:38 – Shane Burgman on content creation

Transcript

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0:00.0	Today's episode of this week in marketing is a super special episode.
0:03.7	Think of it as the greatest hits album.
0:10.0	Whereby we have scanned through all the amazing interviews with expert guests throughout the entire year
0:14.6	to find those exact moments of brilliance, talking about open houses, talking about social media, and
0:20.4	video, and brand, and growth, and how to generate more listings so that you can
0:24.3	listen to the greatest hits of all the interviews, all the moments shared by our
0:28.5	expert guests throughout the entire past year of this week in marketing.
0:32.3	You are in for a special treat, so welcome to this week in marketing. You are in for a special treat so welcome to
0:34.4	this week in marketing. I'm your host, Jason Pantana and today I'm more of an
0:38.0	MC as you're going to be going through a collection of amazing moments to
0:42.2	talk about how to scale up your marketing
0:43.8	and get yourself absolutely loaded and ready for an amazing 2024.
0:48.6	We're going forward, not backwards.
0:50.6	Nobody's going backwards.
0:51.7	We're moving forward, and we're going to work on what we know is
0:54.3	producing results in your business. Thank you so much for watching. If you're
0:57.5	new to the channel, please make sure to subscribe and there's a little bell
1:00.3	icon that if you tap it right next to that subscribe button it will
1:03.6	give you alerts whenever new episodes like this get published so you can
1:06.8	take action immediately. Without further ado let's dive into the
1:10.5	greatest hits. Do you think we never answer the question
1:13.9	that chat gbbt and AI tools will remove the need
	...

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