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The StoryBrand Podcast

#2: What All Great Leaders Have in Common

The StoryBrand Podcast

StoryBrand.com

Business, Marketing

4.72K Ratings

🗓️ 11 January 2021

⏱️ 36 minutes

🧾️ Download transcript

Summary

What if leadership wasn't about rallying your team around a mission or being liked? What if great leadership meant mastering seven core competencies that actually drive your team forward? In Part Two of our series, How Your Business is an Airplane, we're focusing on The Cockpit. Don, Koula, and JJ break down each of these seven pillars (and spoiler alert: they may not be what you think).

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Transcript

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0:00.0

You're listening to the Business Made Simple Podcast.

0:04.0

As a company, we certify the world's best business coaches,

0:07.0

and on this podcast, we teach you everything you need to know to grow a business.

0:12.0

But I have to say just by tuning in you're

0:14.3

already taking steps to becoming a value-driven professional or as we like to say a

0:18.9

VDP. So hello VDPs we're continuing our series on how your business is like an airplane with part two, the cockpit.

0:27.0

This is producer Bobby Richards and a quick disclaimer if you haven't already take a listen to part one where our host Donald Miller and co-host Dr.

0:39.9

J.J. Peterson and Kulikalahan break down each section of an airplane and then discuss how those

0:45.0

pieces work together and correspond with your business.

0:48.5

Or be spontaneous, jump right into the cockpit.

0:51.5

I'm not going to lie, I'm pretty sure that's not the safest way to fly a plane but you do you in this episode the trio Don J.J and Kula talk leadership and makes a bunch of fun metaphors like who's piloting your plane or who's running your business

1:05.7

Do they have a destination or rather do they have an end goal and are all your navigational instruments tuned in to ensure a safe takeoff, flight, and landing.

1:15.0

Or in other words, do you have the tools and systems in place to effectively communicate with your team?

1:19.4

Charles Koch is also on board.

1:21.2

That's right, today he's flying commercial and he talks to

1:23.7

Don about how he implements change to stabilize and keep on course within his

1:27.9

companies. Well we're about to reach our cruising altitude so sit back. Relax and thanks again for choosing business made simple.

1:38.1

Cool JJ we are talking about the cockpit. We're talking about the leadership of the company.

1:46.0

And it matters who sits in the cockpit of the company because it decides a lot of things, where the airplane is going, where the airplane is going where the business is going

1:54.4

when it's going to get there how it's going to get there and whether or not most

1:56.8

importantly it's going to get there safely that is it going to crash or not and

2:00.4

if you don't cover all of that stuff, if your leaders don't sit down for some sort of

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