Imagine this. You and I are sitting down across from each other and I ask you to tell me about your

business. In fact, I say, can you just write it down on the back of a napkin so I can see the

overview of how you do what you do? Would you be able to explain it on the back of a napkin?

Well, my friend, in this episode, we're going to talk about high-level overviews of three

different business models and why that's so important to be able to clearly and simply explain

it on the back of a napkin. Let's go. Marketing your business is for you, the business owner,

who has a product, a service, or a message that you believe in.

My name is Stu McLaren, and each week we'll take a behind-the-scenes look into the real-world

marketing tactics and strategies for getting what you have in front of a lot more people.

Thanks for spending some time with me today. Now let's get started.

Well, hello there, my friend.

It's me, Stu, back for another episode of the Marketing Your Business podcast.

In this episode, I want to start off by asking you a question.

If you and I were sitting down from one another, would you be able to map out your entire business on the back of a napkin?

And in fact, in this episode, I'm going to map out our entire business on the back of a napkin

for you so you can hear it. But let me kind of dig into why this question is so important.

Last week, we had a pop-up mastermind, and part of this was due because it was a mastermind

for people who had donated a significant amount to our nonprofit Village Impact.

And in fact, if you had listened to episode number 190, then you would have heard

that this is part of the way in which we have raised money for our nonprofit. And I'm so

incredibly grateful to this group of people because they obviously have had a huge impact

with the projects that we are pursuing over in Kenya with our schools and

...