If you've ever wondered whether a shorter payment plan is more profitable than a longer

payment plan, I want you to join me for this episode because I'm going to share with you an

experiment and I'll tell you the results of that experiment which helped answer that question

for us. Marketing your business is for you, the business owner who has a product, a service, or a message

that you believe in. My name is Stu McLaren, and each week we'll take a behind the scenes look

into the real world marketing tactics and strategies for getting what you have in front of a lot

more people. Thanks for spending some time with me today. Now let's get started. Well, hello there,

my friend. It's me, Stu here for you back for another episode of the Marketing Your Business

podcast. In this episode, we're going to talk about payment plans. And we're going to talk about

should you do a shorter payment plan? Should you do a longer payment plan? And the punchline of it

is, I don't know.

I don't know because I don't know what is going to be right for you and your business.

But what I am going to do in this episode is I'm going to walk you through our thinking

and how you can analyze whether a shorter payment plan is better or worse than a longer payment plan for your

business. So let's dive into this. You know, for us in our company, we've always preferred

shorter payment plans. And yes, I'm fully aware that in many cases, that means we make less

money on the front end.

But here's a lot of the rationale behind why we like shorter payment plans.

For us, it's a lot less stressful because we don't have to follow up with people.

We don't have to worry about failed payments.

We don't have to, you know, do all of that collecting, so to speak.

You know, it's like we sell the service or we sell the product or we sell the course and

...