197. The Habit that Cost $100MM to Learn and Why It Was Worth It (Part 1) – Keith Cunningham

The ONE Thing

NOVA Media

Entrepreneurship, Business, Careers

4.8 • 1.1K Ratings

🗓️ 8 July 2019

⏱️ 52 minutes

🔗️ Recording | iTunes | RSS

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Summary

Do you know what it’s like to be so busy taking action that it feels like you don’t have time to slow down and create a plan? We all feel this way sometimes. It’s become the norm in society – we wake up, we check email, we show up to work, we check email, we go to meetings, other people need our help so we stop to help them, and on and on. We race through the day feeling like we are so busy and then we question if we got anything done. Today’s guest shares why there’s nothing worse than running enthusiastically in the wrong direction – and how doing so cost him $100MM. Keith Cunningham is the author of The Road Less Stupid, the story of how that mistake taught him the ONE habit that makes everything else in business easier or unnecessary. To learn more, and for the complete show notes, visit: the1thing.com/podcast. In this episode, you will learn... [16:15] The key to being successful [27:55] The 3 questions that will help you mitigate risk and change everything in your business [35:25] The key difference between business owners & business operators (and what you can do to shift from being an operator to being an owner) [40:00] One of Keith’s favorite questions – and one you should be asking yourself Links & Tools From This Episode Connect with Keith: Facebook | Twitter | LinkedIn The Road Less Stupid by Keith Cunningham Get Results With Your 411 Mentioned in this episode: Factor 75 Head to FactorMeals.com/one50 and use code one50 to get 50% off. That’s code one50 at FactorMeals.com/one50 to get 50% off! Factor 75

Transcript

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0:00.0	This is the one thing podcast where we teach you the surprisingly simple truth behind extraordinary results.
0:09.0	I'm your host Jeff Woods. If you are like most people who listen to this podcast or are in our
0:15.3	living your one thing community, then you probably know what it's like to be so
0:19.2	busy taking action and oftentimes you just feel like you don't have time to slow down and to truly develop a plan or to really think through these bigger questions that sometimes get asked to us.
0:36.2	The challenge with this is that this is the norm in society today. We wake up, we check email, we show up to work, we check email, we go to back to back
0:42.4	meetings, people stop by and need our support
0:44.8	so we help them and we race through the day thinking we are so busy and questioning if we got anything done.
0:51.1	The person that you are going to hear today is going to share that there's nothing
0:55.9	worse than running enthusiastically in the wrong direction. And for so many of us we do this in our lives, in our businesses, and it leads
1:07.4	to us having regrets, which the entire reason Gary Keller and Jay Papazan wrote the one thing is Gary realized early
1:14.5	on he did not want to live a life of regret.
1:18.4	The book, the podcast, the trainings are all about helping you avoid that. The person you are going to meet today is going to share the story of a habit that he formed.
1:28.0	This habit is a habit that most people have not formed.
1:33.7	And for him, because he did not have it,
1:35.8	it ended up costing him a hundred million dollars to learn.
1:40.5	And over the next two episodes,
1:41.9	he's gonna share with you why it was worth it.
1:45.0	This two-part episode was originally released a year ago as episode 143 and 144, the habit that cost $100 million to learn and why it was worth it.
1:56.4	The reason that we are releasing it again is for two reasons.
2:00.0	One, because so many of you have shared that this is one of your all-time favorite episodes.
2:05.7	And number two, this has been a personal journey of mine.
2:09.3	For a year I have been focusing on developing this habit and it has really changed how I show up as a leader, as a business owner, and also as a husband, a father, a person.
	...

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