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Marketing Your Business - Marketing Strategies for Business Owners

196: 3 Reasons Why Someone Didn't Buy From You

Marketing Your Business - Marketing Strategies for Business Owners

Stu McLaren

Emailmarketing, Amyporterfield, Michaelhyatt, Marketing, Onlinemarketing, Stumclaren, Marketingyourbusiness, Business, Russellbrunson, Contentmarketing, Jeffwalker, Entrepreneur, Patflynn, Membershipsites, Listbuilding, Subscriptionsites, Passiveincome, Recurringrevenue

4.9664 Ratings

🗓️ 2 November 2020

⏱️ 17 minutes

🧾️ Download transcript

Summary

In this episode, we’re going to go back to marketing fundamentals. I'm going to give you three reasons why people don't buy, and how to improve these three areas to make sure it’s inevitable they buy from you.

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Transcript

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0:00.0

Okay, so you had a marketing campaign or launch that didn't go according to plan.

0:04.6

But please do not throw away the entire launch and give up.

0:09.5

In this episode, I'm going to tell you the three reasons why people didn't buy from you

0:14.0

and what you can do about it.

0:15.6

Let's go.

0:18.7

Marketing your business is for you, the business owner, who has a product, a service, or a message that you believe in.

0:24.9

My name is Stu McLaren, and each week we'll take a behind the scenes look into the real world marketing tactics and strategies for getting what you have in front of a lot more people.

0:34.5

Thanks for spending some time with me today.

0:36.2

Now let's get started.

0:45.5

Well, hello, my friend. It's me, Stu, back for another episode of the Marketing Your Business podcast. This episode is going to be good because we're going to go back to marketing fundamentals.

0:52.3

And I am a firm, firm believer in the marketing fundamentals. In fact,

0:58.0

I highly recommend, if you haven't done so yet, go back and listen to episodes number one,

1:02.9

two, and three, because that's where I specifically break down some of the core marketing

1:08.0

fundamentals. Today, though, we're going to take a slightly different

1:11.4

angle. And this came from a discussion that happened during the tribe mastermind. And if you

1:17.9

listen to the last episode, which you totally should have because it was jam packed with some juicy

1:23.6

ideas. That was episode number 195, where I was sharing five juicy ideas for membership

1:28.8

site owners. Those ideas came from our tribe mastermind. And again, this is a group of people

1:35.1

who are rocking and rolling, building their memberships and have a ton of momentum behind them.

1:40.2

So it's really a massive source of wisdom and ideas. and I love that group. Now, one of the things

1:46.9

that we do is, of course, in a mastermind, it's not just about sharing all the good ideas. We're there to

1:52.2

help and support each other navigate through challenges. And one of the discussions that bubbled up

...

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