Hi, this is Greg Kielstrom. Welcome to season three of the Agile World, where we discuss customer

employee experience, organizational and workforce transformation, and how business can adapt and

continually improve in an Agile age. The Agile World podcast is brought to you by tech systems,

an industry leader in full stack technology services, talent services, and real world application.

For more information, go to techsystems.com. To read more about the topics discussed in the show,

you can go to my website at theagile.world and read my latest articles or get a copy of my latest

book, The Agile Workforce, now available on Amazon and other retailers. My name is Greg Kielstrom,

and I'm the host of the Agile World podcast. Today, we're going to talk about personalization

in a post-cookie era. To help me discuss this topic, I'd like to welcome Amber Armstrong,

Chief Marketing Officer at Live Person. Amber, welcome to the show.

Thank you so much, Greg. It's great to meet you.

Yeah, looking forward to talking with you here. To get started, let's learn a little bit about

your background. Why don't you give us a few details about what brought you to live person,

where you now serve as CMO? Yeah, absolutely. I have been in tech my entire post-college career,

and have worked at a variety of company sizes, very small to very, very large with IBM. I was at

IBM Promise 15 years, and I decided I wanted to go to a smaller company and really put all of

this great kind of big company learnings into execution. I joined Live Person about six months ago,

and the reasons why I came to Live Person is because I love AI, I've been in AI for a long time,

and I think it's such a really interesting space, and Live Person has great, great tech,

and is growing incredibly well, which just leads us to a lot of opportunity for continued growth,

and to really get to stretch. It's interesting that in the topic, Agile World,

there are a few things I'm really driving at Live Person, and one of those things is actually Agile

...