Hi, this is Greg Kielstrom. Welcome to season three of the Agile World, where we discuss customer

employee experience, organizational and workforce transformation, and how business can adapt and

continually improve in an agile age. The Agile World podcast is brought to you by tech systems,

an industry leader in full stack technology services, talent services, and real world application.

For more information, go to techsystems.com. To read more about the topics discussed in the show,

you can go to my website at theagile.world and read my latest articles or get a copy of my latest

book, The Agile Workforce, now available on Amazon and other retailers. My name is Greg Kielstrom,

and I'm the host of the Agile World podcast. Welcome to a special episode of the show,

brought to you by Attribution, an advanced multi-touch attribution company that empowers

every marketer with the data to convert more buyers and maximize ROI. You can learn more about

Attribution at www.attributionapp.com. Today, we're going to talk about the power of doing

marketing attribution well, and the impact that it can have on your marketing objectives.

Tell me, discuss this topic. I'd like to welcome David Hiltner, CEO of Attribution. David,

welcome to the show. Thanks, Greg. Happy to be here. Love the topic, obviously. Yeah, yeah,

looking forward to talking about this with you. So why don't you start by giving a little

background on Attribution and your role there? Yeah, so I'm a recently hired CEO of Attribution.

I'm actually was a user of Attribution at four other organizations where I led the growth

teams at those locations, three startups and an enterprise organization. But I used Attribution

to really kind of guide and understand better the metrics of our customer journey and our customers

and our users. And so lucky enough to join Attribution, I have over 23 years digital marketing

experience in a variety of areas, including social, paid advertising, both in the B2C and the B2B

world. But more recently, I'd say like the last seven years, really dove more into the growth

...