#198: Adapting to Growing Customer Expectations with Alex Atzberger, Optimizely

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Business, Marketing

4.9 • 113 Ratings

🗓️ 7 December 2021

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today we’re going to talk about the growing need for businesses to adapt to heightened customer experience expectations. Between a continually changing business environment, to increasingly sophisticated consumers, this presents a need for companies to tackle these challenges from multiple angles and perspectives. Recently, Optimizely, one of the leading providers of digital experience platform solutions, announced the results of a global study of nearly 1200 business executives and 5,000 consumers around the globe, that shines a light on both the expectations of customers and the challenges that companies face in delivering on these expectations. To help me discuss this topic, and the results discussed in this report, I’d like to welcome Alex Atzberger, CEO of Optimizely.

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Transcript

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0:00.0	Hi, this is Greg Kielstrom. Welcome to season three of the Agile World, where we discuss customer
0:06.4	employee experience, organizational and workforce transformation, and how business can adapt and
0:11.5	continually improve at an Agile age. The Agile World podcast is brought to you by tech systems,
0:17.0	an industry leader in full stack technology services, talent services, and real world application.
0:22.8	For more information, go to techsystems.com. To read more about the topics discussed in the show,
0:28.4	you can go to my website at theagile.world and read my latest articles or get a copy of my latest
0:33.6	book, The Agile Workforce, now available on Amazon and other retailers. My name is Greg Kielstrom,
0:38.9	and I'm the host of the Agile World podcast. Today we're going to talk about the growing need for
0:43.3	businesses to adapt to heightened customer experience expectations, between a continually changing
0:49.0	business environment to increasingly sophisticated consumers. This presents a need for companies
0:54.5	to tackle these challenges from multiple angles and perspectives. Recently, optimizely,
0:59.6	one of the leading providers of digital experience platform solutions announced the results of a
1:04.4	global study of nearly 1200 business executives and 5,000 consumers around the globe. The shines
1:10.2	a light on both the expectations of customers and the challenges the companies face in delivering
1:15.5	on these expectations. Tell me, discuss this topic, and the results discussed in this report,
1:20.7	I'd like to welcome Alex Attsberger, CEO of Optimizely. Alex, welcome to the show.
1:25.5	Hi Greg, thank you so much for having me on the show. I'm excited to be with you.
1:29.2	Yeah, really looking forward to this discussion. Before we get into some of the questions,
1:34.3	I'd love to hear a little bit about why you chose to undertake this report and why it's so
1:39.3	important for businesses to have this discussion about adaptability and agility.
1:43.6	Yeah, for us Greg, it's important, obviously, to do reports like this because ultimately I want to
1:50.2	lead a company based on data. I personally believe that today to be a modern CEO of a company,
	...

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