Truly great key people of influence are never chasing the spotlight. They're not saying look at me look at me look at me

They're always becoming a spotlight and saying look at that check that thing out have a look at what's going on over here so even though

they show up on platforms the truly great ones divert the attention from themselves

onto a trend or onto an idea onto something that they want you to pay attention to. I'm going to do. Daniel, for people who don't know who you are. Can you introduce yourself and tell us a little

about who you are? Yeah, so I'm Daniel Priestley, not Jason Priestley. I'm an entrepreneur and an author. I've been

an entrepreneur since I was 21 years old. I've built a number of different

companies around the world. I was born in Australia. I currently live in London in the

United Kingdom. I have an entrepreneur accelerator that we run with offices in Sydney, London and Toronto.

I've got a group of growth services companies, about seven companies in the group that provide growth services, mostly agencies. And I've got a technology company that does

marketing technology for small business. Okay and so for all the future fans who are listening

you're going to want to really lean in and possibly,

when this is a warning, and when I say possibly, I mean go get a pen and paper if you can.

This is one where you're going to want to really pay attention to because I'm going to be digging into this book called

Key Person of Influence. You've written many books, but the one I want to focus on today is Key Person

of Influence for a lot of different reasons. As I'm reading this book and Matthews talked about this several times,

I'm like, okay, okay, I'll get the book, all right, God, you know, you're getting paid by Daniel here, so I buy the book and I'm reading it and as I go from chapter chapter I start to feel like we're talking about the exact same things except for you're smarter and you've sat down and written the book about what I truly 100% believe in.

Quite literally I'm reading through this and I'm like oh it's my building personal brand being clear,

communicating your message and having a product ecosystem and translating what you do into intellectual property

so you can scale and become a person of influence, the KPI.

Like Daniel just wrote the book of But what I Think, but you beat me to it many years ago.

Well, you know, if a red Ferrari drives past, a couple of people are going to notice it, they're going to describe it the same way.

I would dare say what's happening is that you and I just start. couple of people are going to notice it, they're going to describe it the same way.

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