This is Ann Janzer, author of Writing to be Understood,

what works and why.

And you are listening to the always informative,

never boring marketing book podcast.

Welcome to the marketing book podcast,

helping you keep up with the smartest thinking

in the quickly changing field of modern marketing. And now here's your host, Douglas

Burdett. Hello, thanks for joining me on the marketing book podcast, which is

named by LinkedIn as one of 10 podcasts that will make you a better marketer. My goal for this

podcast is to help you discover new ideas about what's actually working in the

quickly changing field of modern marketing and sales. Don't worry about taking notes.

You can find links to everything linkable in this episode's show notes

at marketingbook podcast.com.

And since you're a listener to the Marketing Book Podcast,

if I can recommend a specific marketing or

sales book or some other helpful resource that I know of for whatever situation you

find yourself in, just connect with me on LinkedIn where we can chat and I'll try to point you in the right direction.

Also I'd like to thank our sponsor Blinkist.

Blinkist is an app that takes the key insights from the best non-fiction books and distills them into a format that you can read

or listen to in just a few minutes on your smartphone.

Several of the books featured on the marketing book podcast are on Blinkist. You can sign up for free at

Blinkist.com slash marketing book podcast. Blinkist is spelled BLINKIST and if you

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