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So we're going big to tell everyone about it how big we're talking action movie being

Carving 999 XLny into a mountainside big and shouting it from the literal mountaintops big because the

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This is Stan Phelps, co-author of Pink Goldfish, defy ordinary, exploit imperfection, and captivate your customers.

And you are listening to the marketing book podcast.

Welcome to the marketing book podcast, helping you keep up with the smartest

with the smartest thinking in the quickly changing field of modern marketing.

And now here's your host, Douglas Burdett.

Hello, thanks for joining me on the marketing book podcast,

which is named by LinkedIn as one of 10 podcasts that will make you a better marketer.

My goal for this podcast is to help you discover new ideas about what's actually working

in the quickly changing field of modern marketing and sales.

Don't worry about taking notes.

You can find links to everything linkable in this episode's show notes

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