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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

#195: Search, Content Discovery & CX with Jason McClelland, Algolia

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Business, Marketing

4.9113 Ratings

🗓️ 26 November 2021

⏱️ 25 minutes

🧾️ Download transcript

Summary

Today we’re going to talk about how to create better customer experiences through more effective search and content discovery. To help me discuss this topic, I’d like to welcome Jason McClelland, CMO at Algolia, a leading API Platform for Search and Dynamic Experiences.

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Transcript

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0:00.0

Hi, this is Greg Kielstrom. Welcome to season three of the Agile World, where we discuss customer

0:06.4

employee experience, organizational and workforce transformation, and how business can adapt and

0:11.5

continually improve at an Agile age. The Agile World podcast is brought to you by tech systems,

0:17.0

an industry leader in full stack technology services, talent services, and real world application.

0:22.8

For more information, go to techsystems.com. To read more about the topics discussed in the show,

0:28.5

you can go to my website at theagile.world and read my latest articles or get a copy of my latest

0:33.6

book, The Agile Workforce, now available on Amazon and other retailers. My name is Greg Kielstrom,

0:38.7

and I'm the host of the Agile World podcast. Today, we're going to talk about how to create better

0:43.0

customer experiences through more effective search and content discovery. Tell me and discuss

0:48.1

this topic. I'd like to welcome Jason McClelland, CMO at Algolia, a leading API platform for search

0:53.9

and dynamic experiences. Jason, welcome to the show. Thank you. Super excited to be here.

0:59.3

So what do you start by giving me a little background on Algolia as well as your roller?

1:04.0

Yeah, so Algolia was formed about nine years ago under the initial premise being there wasn't

1:09.6

a good search option for developers building mobile apps. So we were founded, you know, very

1:15.8

developer centric, very mobile centric. If you fast forward, call it three, four years ago,

1:23.9

depending on who you ask, a realization was that most people were using us for website search.

1:28.7

So even though we could do a bunch of stuff, you know, we're built into Zendesk and Stripe and

1:32.4

Twilio and we're built into the Sony PlayStation and Nintendo Switch and NBC's The Voice app

1:39.6

for the Voice TV show. All these amazing experiences, people mostly use this for website search.

1:46.4

The other thing, you know, background on Algolia and my role here, I think this is important for my

1:50.5

role, is we're the second biggest search company in the world. So bigger than Microsoft as far as

1:55.2

a number of searches that we handle, second only to Google and Google chose this as their partner

...

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