We wanted to build a business that aligned with the impact that we wanted to have on the world,

which was restoring the dignity of hard work, you know, less shortcuts, more earning.

Hey, welcome to the Empire Show. My name is Pedro Scullian, and this is an inside look,

and today we've got two really awesome guests. They're Gritty, they're blue collar, they are hustle,

and they are humble, and they are the co-founders, two cousins of Fu will hunt.

And you might have seen me wearing the Fu will hunt gear for the last maybe year and a half,

or so I'm not only a customer of the brand, but I'm also a fan of the movement.

And so here today are Joey Bowen and Drew Beach. Welcome dudes.

Thanks for having us. Thanks for joining me. So, you know, the show was all about helping entrepreneurs

and their money and their mission and their mindset, right?

And so you guys have had this crazy ass like hockey stick of a growth experience.

It was the end of 2017 when you guys made your first sale, decided to actually sell something.

And then, I mean, here we are 2021, and already 2020, if I'm not mistaken, was a seven figure year for you.

Yes, right? And so that's a very short period of time to get an apparel company brand,

a movement, anything to hockey stick, having no background in an industry.

So we're going to kind of dig into that today. And we're going to not only share your wins and your losses,

but also tips, tactics, strategies to help the audience so that they don't have to deal with the frustrations that you did as you came up as entrepreneurs.

So first off, I guess the thing that I didn't know until I got on the phone with you was that for some reason,

when you sent me a box of clothes, I just assumed this is like this huge company with hundreds of employees and all this thing.

And then when we got on the phone and you're like, yes, me and my cousin, we both have like full-time jobs,

and we're running this thing, and I was like, tell me more.

How did you guys even start the fuel hunt brand?

...