He started his first gym out of a 500 square foot storage closet.

Boys, you got it, come up.

Worked his ass off to build a world-renowned brand while becoming a legend in the

sports performance industry.

It took 12 years of working my ass off to turn this little gym into a world-renout place and I'm not going to be satisfied until we are

number one in the world in the country on this block everywhere.

Damn!

I'm not trying to blend with the crowd.

I'm trying to make an impact in this industry.

And now he's bringing his personality, fashion, and expertise to you through this powerful podcast.

Welcome to the Industrial strength show.

Here's your host.

Go to Frico.

Hey guys, welcome to episode number 195 of the industrial strength show.

I hope everyone had a of the industrial strength show.

I hope everyone had a very merry Christmas or great holiday,

whatever the hell you celebrate,

whatever you want to call it.

I hope you were able to enjoy some

quality time and some downtime with your family and friends because that is truly what the holidays are really all about.

And I know personally we had a great Christmas Eve and Christmas Day. We actually hosted both days slash nights at our house back to back we went you know late for us for having young kids on

Christmas Eve and then early afternoon on Christmas Day we We hosted both times. We have my family comes over on my side of the

...