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The Futur with Chris Do

193 - What is copywriting? — with Neville Medhora

The Futur with Chris Do

The Futur

Arts, Education, Marketing, Design, Business, Self-improvement

4.9998 Ratings

🗓️ 15 June 2022

⏱️ 73 minutes

🧾️ Download transcript

Summary

Neville Medhora is best known as a copywriter. But that doesn’t mean he just writes copy. According to Neville, effective copywriting means communicating a message from your brain to millions of other brains using the best technology available. Hundreds of years ago, a carrier pigeon was the best option. Today, it’s probably a brief email that includes curated animated GIFs. In this episode, we talk with the author and copywriter about why he dropped out of college, his direct approach to helping clients, and why he actively keeps up with marketing trends. One universal tip Neville shared that might help you (and your business) is that familiarity ruins your ability to critique something. You can’t relive a first impression, so try introducing fresh eyes to your problem. It will almost always lead to better insights. If you’re interested in learning how to improve your copywriting, you might like Neville’s copywriting course. Sponsored by LinkedIn - https://linkedin.com/futur Dragon Ball Z - https://www.bandainamcoent.com/games/dragon-ball-z-kakarot Learn more about your ad choices. Visit podcastchoices.com/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

So a lot of people say like, oh you little musk is a drop out, Bill Gates is a dropout,

0:04.9

Elon musk was going to pursue a PhD at like Stanford, right? Mark Zuckerberg was at Harvard,

0:10.5

killing it. Bill Gates was doing really well. These people weren't

0:14.2

dolts that just dropped out and just thought like let me try something. They

0:17.8

actually started something and when it got so big they dropped out. That's the

0:20.9

kind of drop out that you want to be if you're going to drop out.

0:23.5

You don't want to drop out and say, I'm going to find something.

0:26.1

If you can't do it on the side, you probably can't do it full time. I'm going to kick off this conversation by first thanking my friend Jonathan Courtney for introducing me to you.

0:59.0

While I was visiting him in Berlin, he's like, Chris, you got to read this book and you can read it in like 15 minutes or something like, 15 minutes, you exaggerate.

1:07.0

And sure enough, you can't sort of, you can't read it in 15 minutes, but it is a fast read and I point this out to our audience who's listening.

1:15.5

The book I'm talking about is called This Book will teach you how to write better, and oddly enough,

1:20.1

it lives up to its promise.

1:21.7

It's super succinct, very clear. My designer, the designer inside of me is like,

1:28.1

ugh, the formatting is little funky, but it gets the job done.

1:32.0

Oh, there might be some spelling errors in it too. There's all

1:34.8

sorts of problems with it, yeah. My guess for today's podcast is none other than

1:40.2

Nello Madura and I don't know why I didn't figure out to reach to you, reach out to you earlier, but some of my friends, maybe are mutual fans like, hey, Nellow mentioned you in something like, Nellow doesn't know who I am what the heck I watched a clip I'm like oh okay

1:56.8

now I have to invite you because I've been wanting to talk to you for some time

2:00.6

so now for people who don't know who you are can you can you introduce yourself and

2:04.4

tell us a little bit of your story please yeah thanks Chris big fan I've been

2:07.8

following on Instagram and I am a copywriter that's what I'm known as and from a young age I started like a business never been against jobs but I don't like bad jobs and I always thought building business was fun so I was publishing online back when we were like writing HTML to write blog posts and then WordPress came out all that stuff.

2:26.0

And over the years I've watched that transformation happen and one of the things

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