193 - What is copywriting? — with Neville Medhora
The Futur with Chris Do
The Futur
4.9 • 998 Ratings
🗓️ 15 June 2022
⏱️ 73 minutes
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| 0:00.0 | So a lot of people say like, oh you little musk is a drop out, Bill Gates is a dropout, |
| 0:04.9 | Elon musk was going to pursue a PhD at like Stanford, right? Mark Zuckerberg was at Harvard, |
| 0:10.5 | killing it. Bill Gates was doing really well. These people weren't |
| 0:14.2 | dolts that just dropped out and just thought like let me try something. They |
| 0:17.8 | actually started something and when it got so big they dropped out. That's the |
| 0:20.9 | kind of drop out that you want to be if you're going to drop out. |
| 0:23.5 | You don't want to drop out and say, I'm going to find something. |
| 0:26.1 | If you can't do it on the side, you probably can't do it full time. I'm going to kick off this conversation by first thanking my friend Jonathan Courtney for introducing me to you. |
| 0:59.0 | While I was visiting him in Berlin, he's like, Chris, you got to read this book and you can read it in like 15 minutes or something like, 15 minutes, you exaggerate. |
| 1:07.0 | And sure enough, you can't sort of, you can't read it in 15 minutes, but it is a fast read and I point this out to our audience who's listening. |
| 1:15.5 | The book I'm talking about is called This Book will teach you how to write better, and oddly enough, |
| 1:20.1 | it lives up to its promise. |
| 1:21.7 | It's super succinct, very clear. My designer, the designer inside of me is like, |
| 1:28.1 | ugh, the formatting is little funky, but it gets the job done. |
| 1:32.0 | Oh, there might be some spelling errors in it too. There's all |
| 1:34.8 | sorts of problems with it, yeah. My guess for today's podcast is none other than |
| 1:40.2 | Nello Madura and I don't know why I didn't figure out to reach to you, reach out to you earlier, but some of my friends, maybe are mutual fans like, hey, Nellow mentioned you in something like, Nellow doesn't know who I am what the heck I watched a clip I'm like oh okay |
| 1:56.8 | now I have to invite you because I've been wanting to talk to you for some time |
| 2:00.6 | so now for people who don't know who you are can you can you introduce yourself and |
| 2:04.4 | tell us a little bit of your story please yeah thanks Chris big fan I've been |
| 2:07.8 | following on Instagram and I am a copywriter that's what I'm known as and from a young age I started like a business never been against jobs but I don't like bad jobs and I always thought building business was fun so I was publishing online back when we were like writing HTML to write blog posts and then WordPress came out all that stuff. |
| 2:26.0 | And over the years I've watched that transformation happen and one of the things |
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