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Sales Transformation

#193 S2 Episode 62 - From College Graduate to Rock Star SDR Coach with Katherine Caldwell

Sales Transformation

Leadium

Sales Tips, Sales Training, Founder Led Sales, Marketing, Selling With Video, Founder-led Sales, Sales Prospecting, Management, Sales Management, Business, Sales Advice, Daily Sales Tip, Sales Leadership, Social Selling, Collin Mitchell, Enterprise Selling, Sales Mindset, Outbound Sales, Sales Podcast, Sales

5.02.1K Ratings

🗓️ 12 November 2021

⏱️ 24 minutes

🧾️ Download transcript

Summary

This episode of the Sales Transformation Podcast with Collin Mitchell features Katherine Caldwell, Holistic Sales Coach at Katch Consulting. There is no silver bullet coaching manual. When it comes to sales, you have to play to the individual strengths of your team instead of rigidly following a playbook. Katherine shares how she found her niche selling to VPs of sales. She uses LinkedIn as her main platform to develop her personal brand and become a thought leader to her ICP. A winning strategy of hers includes using LinkedIn's video messaging feature as an opener and personalizing it. She shares that, due to the nature of her ICP, she can really customize her messages to the tone she thinks the receiver will resonate with.

Transcript

Click on a timestamp to play from that location

0:00.0

Sellers are told to sell to the persona, but what if there was a better way to be

0:06.2

more authentic by personalizing the entire sales process all the way from

0:11.5

prospecting to closing.

0:13.7

Humantic AI makes this possible. You can gain personality insights that enable

0:20.1

you to sell the way your buyers want to buy. Head over to Humantic.ai to claim

0:26.4

your free trial so you can book more meetings and close more deals.

0:37.6

Buying behavior has changed. Prospects don't click on links and emails anymore

0:42.7

and they don't watch the videos you spend hours creating every week. Instead,

0:47.4

send personalized gifts and memes using video. You can quickly create engaging

0:52.2

personalized content that immediately grabs your prospect's attention, helps

0:56.8

you stand out in the inbox and does it all without forcing them to click

1:00.6

anything or go anywhere. Head over to vidu.io slash salescast to sign up for

1:07.9

free and spend less time getting your messages across and more time selling.

1:21.7

In the world of sales, you either sink, swim or break through to the next level.

1:27.2

My name is Colin Mitchell and this is sales transformation. A new kind of

1:32.2

sales show designed to bring you through the epic life-changing moments of

1:36.4

elite sellers so you can experience your own sales transformation.

1:44.4

All right, welcome to another episode of sales transformation. I'm excited

1:47.9

today. I've got Katherine Cadwell on today. She is a young woman in sales.

1:53.3

She started her own sales coaching consultancy. She's a former college cheerleader

1:57.8

autoimmune disease advocate and all about work life balance. Katherine, thanks

2:02.5

for coming on the show. Thanks for having me Colin. I'm super excited.

...

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