#192 S2 Episode 61 - Stop Pitching Your Product

Sales Transformation

Leadium

Sales Tips, Sales Training, Founder Led Sales, Marketing, Selling With Video, Founder-led Sales, Sales Prospecting, Management, Sales Management, Business, Sales Advice, Daily Sales Tip, Sales Leadership, Social Selling, Collin Mitchell, Enterprise Selling, Sales Mindset, Outbound Sales, Sales Podcast, Sales

5.0 • 2.1K Ratings

🗓️ 11 November 2021

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

On this solo episode of the Sales Transformation Podcast with Collin Mitchell, pitching your product or service, and how you do it, takes center stage. Collin advises against going straight to the pitch filled with features, benefits, and logos that nobody asked for in the first place. You earn this right when the prospect asks you about it. And how you earn this right is by having high quality conversations with the right people. Show that you care and that you have a solution to a real problem the prospect has! As an example, reaching out via LinkedIn DMs must be approached with care. Sending more than a couple of sentences filled with your pitch ruins any chance of elevating the conversation outside of LinkedIn. The same principle applies to email and cold calls.

Transcript

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0:00.0	Sellers are told to sell to the persona, but what if there was a better way to be
0:06.2	more authentic by personalizing the entire sales process all the way from
0:11.5	prospecting to closing.
0:13.7	Humantic AI makes this possible. You can gain personality insights that enable
0:20.1	you to sell the way your buyers want to buy. Head over to Humantic.ai to claim
0:26.4	your free trial so you can book more meetings and close more deals.
0:37.6	Buying behavior has changed. Prospects don't click on links and emails anymore
0:42.7	and they don't watch the videos you spend hours creating every week. Instead,
0:47.4	send personalized gifts and memes using video. You can quickly create engaging
0:52.2	personalized content that immediately grabs your prospect's attention, helps
0:56.8	you stand out in the inbox and does it all without forcing them to click
1:00.6	anything or go anywhere. Head over to vidu.io slash salescast to sign up for
1:07.9	free and spend less time getting your messages across and more time selling.
1:21.7	In the world of sales, you either sink, swim or break through to the next level.
1:27.2	My name is Colin Mitchell and this is sales transformation. A new kind of
1:32.2	sales show designed to bring you through the epic life-changing moments of
1:36.4	elite sellers so you can experience your own sales transformation.
1:44.5	Alright, welcome to another episode of sales transformation. This is going to be a
1:48.6	quick short episode with me today where I'm going to talk about why you need
1:53.6	to stop doing this number one thing because it's ruining your chances of
1:58.8	building relationships, booking meetings and building pipeline. And what I'm
2:05.3	talking about is pitching your product or service. Now, I'm not sure why people
	...

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