Amazon kind of went with this as a way to spike all the shopping before Black Friday because

if you think about it, it makes a lot of sense.

If they do Prime Day right now in October, people are just barely getting into the shopping

mode, right?

We're just entering fourth quarter.

They're barely getting into the mindset of, okay, I got to start shopping for the holidays.

What's up, guys?

You're listening to Selling on Amazon with Andy Isom.

In this episode, we're going to talk all about Amazon Prime Day.

Today is part of the two-day Amazon Prime Day.

The first day was yesterday, Tuesday, and then it's going on again today.

And Amazon Prime Day is a big deal for Amazon sellers.

And we're going to talk about why, but we're also going to talk about

fourth quarter in general, meaning this time period of the calendar year, which we refer to as

fourth quarter, which includes the months of October, November, and December. We're going to talk

about the strategy of leading up to fourth quarter. And if you're someone who is just getting started

selling on Amazon, or maybe you haven't even started selling yet, this is going to be kind of a

future type of episode for you. But it's something that I want to talk about now because it's

present right now happening for us in our business. And I remember when we hit our very first fourth quarter last year,

right after we just launched, I'm going to talk about a couple of the differences between, you know,

the year one and year two of fourth quarter for us. But I also wanted to take a special opportunity

to tell you about Jungle Scouts prime day sale. They're doing a massive

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