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Built by Business: Amazon FBA, E-Commerce, Brand Building

#18 - How and Where to Find Graphic Designers for Logos, Wordmarks, and Branding

Built by Business: Amazon FBA, E-Commerce, Brand Building

Andy Isom | Amazon FBA Seller & Agency Founder

Business, Entrepreneurship, Marketing

4.9816 Ratings

🗓️ 7 October 2020

⏱️ 25 minutes

🧾️ Download transcript

Summary

From Lesson #10 in my 67 Lessons Learned guide! You'll learn how to separate yourself from the thousands of other similar products out there that you're competing with by designing a high quality brand that resonates with your ideal customer.

 

We'll discuss how to think about your ideal customer avatar, and why I think you should look for a designer that can "get inside the head" of your ICA. Fiverr has good logos for a great price... Don't get me wrong! But it may not be the best place for you to find a designer!

 

⬇️ Click to view my available resources!

https://andyisom.com/

 

Some products and resources mentioned in this episode may no longer be offered. Please visit my website or DM me on social media for currently available downloads, resources, and coaching programs!

Transcript

Click on a timestamp to play from that location

0:00.0

to be the photos that she wants to see.

0:03.2

I want the description, the title.

0:05.5

I want obviously the product itself, the design of the product.

0:09.2

I want the brand name to be something she wants to associate with.

0:13.3

I want the logo, the word mark.

0:15.4

So then you start to think, okay, this woman, my Jennifer Aniston woman,

0:19.4

she shops at Nordstrom.

0:22.1

She gets jewelry from Tiffany & Co.

0:24.1

Like I said, Lulu Lemon, Madewell, West Elm, Pottery Barn.

0:29.3

You start listing off all the brands that you find in her house.

0:32.7

Then you start looking at all those logos online.

0:35.0

And you get an idea of like, okay, this is like what I'm going for.

0:38.6

Like this is the vibe that she's into.

0:48.6

Welcome back to selling on Amazon with Andy Isam. In this episode, we're going to talk about where to find or create your logo, your brand,

1:00.3

your product designs, your product designers, all that type of good stuff.

1:06.0

This episode comes from lesson 10 in my guide, $0 to $200,000 in our first year selling on Amazon, FBA,

1:14.3

67 lessons learned. Once again, this is lesson 10 of those 67 lessons. If you want to go ahead

1:20.3

and get all 67 lessons right now, you can download the guide. I've got a link right below

1:27.2

this episode in the show notes, a special 20% off discount.

1:32.0

Again, the guide has been super duper popular. I've been getting a ton of awesome feedback, emails, direct messages on social media of people who have gotten the guide.

1:43.4

It's kind of my way of brain dumping all of our

1:47.0

strategies. Like literally, I still get people on Twitter saying, what do you sell? Like, what do you

...

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