#19 Denim Forecast with Judy Blue Creative Director, Christina Choi.
Boutique Chat
Ashley Alderson
4.9 • 867 Ratings
🗓️ 19 June 2018
⏱️ 31 minutes
🧾️ Download transcript
Summary
How does someone get into manufacturing their own line? How can you stay creative and on top of the game? And better yet, what denim trends are coming for fall? This week, we visit with Christina Choi, the Creative Director at Judy Blue denim, and daughter of Judy, to hear what it took to build a denim line that so many boutiques love today, and how those same boutiques can be prepared for trends in denim for the fall.
For show notes & resources visit the episode webpage below or click here.
Want more information on #BoutiqueChat? Visit www.theboutiquehub.com/boutiquechat
***
Facebook: @boutiquehubashley
Instagram: @boutiquehubbusiness & @ajalderson
Join our community of retailers, brands, influencers, service providers and insiders:
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Get ready for episode number 19 of boutique chat. I can't wait for this one, you guys. |
| 0:04.3 | We're visiting with Christina Choi, the creative director at Judy Blue. Now, those of you who carry |
| 0:09.5 | denim in your stores are no stranger to the brand, so I can't wait for you to hear this backstory |
| 0:14.0 | and to hear what's trending in the world of denim. |
| 0:26.2 | Let's talk about your business, strategy, and the juicy details of what actually works, |
| 0:31.2 | from mainstream fashion to fashion on Main Street and the entire ecosystem behind it. |
| 0:35.8 | How do we scale your company and do it with the balance and the happiness that we all seek? |
| 0:40.3 | Let's hear from those insiders, experts, and strategists that actually make it happen. I'm your host, Ashley Alderson from the Boutique Hub, and I can't wait to chat. |
| 0:44.3 | This week, you guys, I'm so excited to visit with Christina Choi, who's the creative director at Judy Blue. |
| 0:59.6 | Now, not only is Christina the creative director, but I've got to tell you, she's been involved with the brand every step of the way. |
| 1:06.9 | Because in fact, Christina is Judy's daughter, the founder of the company. |
| 1:11.3 | Now, many of you carry Judy Blue denim in your stores and have for years, |
| 1:15.1 | and they've got a pretty unique backstory that I think you're going to like hearing. |
| 1:19.4 | It was a few months ago now. |
| 1:21.6 | I remember getting an email in my inbox from the team at Judy Blue, |
| 1:24.9 | talking about how Judy was intrigued by the boutiqueca because she had such a heart and a love for retailers and for boutique owners, which is why you only find |
| 1:33.3 | this line in retail boutiques. Now the reason behind that is really what's interesting. Judy started |
| 1:39.3 | out running a retail store and unfortunately during the LA riots in the 90s, the retail store was burned to the |
| 1:45.2 | ground. But as you and I know, something good comes from every bad situation, right? So although she |
| 1:51.3 | lost her store, she found her newfound love and passion and then created a business from that |
| 1:57.7 | seed. Now like I said, Christina was there every step of the way, watching this |
| 2:01.8 | brand grow from their garage into what it is today, a brand that so many of you love and trust |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Ashley Alderson, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Ashley Alderson and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.