#18 Are you a Clothes Flipper or a Brand Builder? The Art of Being Authentic with Ali Dee
Boutique Chat
Ashley Alderson
4.9 • 867 Ratings
🗓️ 12 June 2018
⏱️ 53 minutes
🧾️ Download transcript
Summary
This episode covers almost everything because our guest Ali Dee dabbles in a little bit of everything. From fashion influencers, Instagram, and working for Mark Cuban to attending market, the flooding of graphic tees, and dealing with copycats to customer service, pricing, and why brands and boutiques need to work together. Oh, and the fabulousness that is Reba McEntire.
Get your pencil ready whether you're a brand owner, boutique owner, service provider, or just a fan of Ali Dee.
For show notes & resources visit the episode webpage below or click here.
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Transcript
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| 0:00.0 | Welcome to episode number 18. You guys, I can't wait to dive into this entire conversation |
| 0:04.8 | about being a clothes flipper versus a brand builder. You're not going to want to miss this. |
| 0:10.4 | Get ready to have a boutique chat with the one and only Allie D. |
| 0:18.7 | Let's talk about your business, strategy, and the juicy details of what actually works, |
| 0:23.6 | from mainstream fashion to fashion on Main Street, and the entire ecosystem behind it. |
| 0:28.6 | How do we scale your company and do it with the balance and the happiness that we all seek? |
| 0:32.6 | Let's hear from those insiders, experts, and strategists that actually make it happen. I'm your host, Ashley Alderson from the boutique hub, and I can't wait to chat. |
| 0:41.3 | Hey guys, welcome back to another episode of boutique chat. It is a special one this week. We are just back from the |
| 0:54.8 | 2018 boutique summit in Dallas, Texas. We're running on a few hours of sleep and nearly |
| 1:00.0 | 10 days on the road. But you guys, I can't even begin to tell you how amazing the last week was |
| 1:06.1 | for not only me, but our entire team. All of us flew to Dallas to be with you, over 500 of you, and for 35 |
| 1:15.0 | speakers, 28 partners, wonderful new friends who we met from all over the world, I can't even |
| 1:21.7 | begin to tell you how alive and how strong the retail boutique industry is. We talked about everything under the sun in the last week from strategy and social media, |
| 1:32.8 | Pinterest, Shopify, SEO, everything you want to know and then some in terms of POS and data, |
| 1:39.2 | your numbers, buying plans, inventory. |
| 1:42.5 | Holy smokes. |
| 1:43.1 | There was a lot of information to cover, but you guys came. |
| 1:46.7 | Our speakers did a wonderful job, and I cannot wait to see what happens in the next year. |
| 1:51.5 | For those of you who were there, you heard me tell many stories of boutique owners who are |
| 1:55.7 | sitting in the audience, listening, taking notes, and just in one year's time, what actually happened to their business? |
| 2:02.6 | You know, I heard once that for those of us who are learning, right, we're learning, we're |
| 2:07.5 | trying to grow our business, learn a new skill. The fact is 97% of people consume content |
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