189. How To Make More By Doing Less - Simplification in Marketing, Coaching, and Your Life with Matt McLeod RD
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Erin Dimond and Jordan Dugger
4.6 • 667 Ratings
🗓️ 28 December 2020
⏱️ 54 minutes
🧾️ Download transcript
Summary
Have you been struggling with putting the "real" you out on social media? Have you been obsessing over your fitness results and it's been emotionally draining? Today's guest will show you how to be wildly successful in the online fitness space while showing his true personality and how to make fitness a part of your life, not your whole life.
Matt McLeod, Kentucky born and raised, recently moved to NYC where he dreamed about living for awhile. Matt is a Registered Dietitian, online personal trainer, and self-proclaimed whiskey bar philosopher. Matt has coached hundreds of men and women to live an amazing life and look good doing it. Specifically, he coaches people on how to use fitness to *enhance* their lives, not *be* their lives. Today's conversation is one of the most authentic and valuable episodes to date so don't miss it!
Time Stamps:
(1:45) Matt Intro
(2:45) Matt’s Online Coaching Journey
(4:58) Building Social Media Presence
(6:30) Repeating Successful Actions and Processes
(10:49) Matt’s 2021 Goals
(17:15) The Practice by Seth Godin
(20:55) The Role of Curiosity
(23:45) Writing’s Impact
(27:43) Automated Fitness Process
(32:15) The Power of Simplicity
(34:10) Writing Client Testimonials
(42:51) Impressing Father Story
(47:45) Small Calls to Action
(52:15) Matt’s Current Project
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Transcript
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| 0:00.0 | There's a kid who he was trying to get his father's recognition and constantly was trying to impress his father. |
| 0:06.4 | And so eventually he talked his dad into getting him a dog. And the dad got the son a dog. |
| 0:10.7 | The dad's like, now son, you really got to take care of this dog. I'm trusting you. Here's your chance. |
| 0:14.4 | So the kid was all excited. Next day, next day passes and the dog ends up getting fleeting or no tics rather and he's like oh no you know dog's covered in ticks my dad's gonna be pissed so he calls his grandma and he's like grandma like this |
| 0:24.5 | dog's covered in ticks uh you got to help me out she's like oh no problem all you got to do is give |
| 0:28.7 | the dog some garlic okay great perfect so he goes get some garlic and tries feeding it to the dog |
| 0:33.1 | obviously the dog doesn't want to eat fucking garlic. So he calls his grandma again. He's like, yo, the dog won't eat the garlic. And she's like, wait, did you try to just feed the dog |
| 0:40.1 | garlic? He's like, yeah, of course. She's like, no, no, no, you got to wrap it in ham. Then the dog |
| 0:44.2 | will eat the garlic. What's up guys? Welcome back to flow state of mind. Aaron and I here with a good friend, special guest, Mr. Matt McLeod. How you doing, brother? Did I say your last name right? |
| 0:59.2 | MacLeod, yeah. Okay, right. I'm just very saddened about how it's spelled because it'd be much easier if it was MCC-L-O-U-D. I just spell it that way. No, really, it's perfect. You did a great job. |
| 1:05.8 | And yeah, I'm doing, I'm doing well, man. I'm doing well. Thank you guys for having me on. Totally, totally. Well, I'm going to give you a little, uh, or the audience, just want to give a little background |
| 1:12.4 | on you and fellow Kentucky. And so that's actually where I'm from. I say that's where I'm from. |
| 1:16.1 | It was where I was born, but I spent like, And you know, the main character of the movie, |
| 1:27.9 | he spent, well, he grew up in Ohio, but he spent his summers and early days down in, I forget |
| 1:33.3 | what part of Kentucky, but it was near where I grew up in like Inez, Tomahawk County down there, |
| 1:37.6 | like near West Virginia. And dude, it'll hit home for sure. But fellow Kentuckian and also |
| 1:42.4 | registered dietitian, he's an online coach, self-proclaimed |
| 1:46.1 | whiskey philosopher, which I really like. And he's helped hundreds of men and women live an |
| 1:51.4 | amazing life, look good doing it. And specifically, he coaches people, which I'm really interested |
| 1:55.4 | in and passionate about Aaron and I both in enhancing their lives with fitness and not allowing |
| 2:00.4 | fitness to kind of become |
| 2:01.3 | their lives right so yeah man that's that's who matt is and we're excited to dive in here guys |
... |
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