188. The Death of Gyms + Why Your Reactions will Determine Your Results in 2021 and Beyond
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Erin Dimond and Jordan Dugger
4.9 • 670 Ratings
🗓️ 21 December 2020
⏱️ 24 minutes
🧾️ Download transcript
Summary
We are back with some really valuable strategy and insight today all around how to adapt and evolve with the ever-changing landscape of online coaching.
In this episode, we're going to prove claim to the fact that the role of a fitness professional in the future is very different from what it is today which, to be honest, is a good thing because most fitness professionals are not doing a particularly good job anyway simply because the job is too difficult and too multifaceted for humans to do a good job anyway.
Most, if not all, of the existing established large commercial facilities and education institutions will be obsolete in 5-10 years.
They have too much momentum going in the wrong direction and will attempt change, but will fail.
This is a HUGE opportunity to get in at the start of a whole new way of getting people results. But we have to be willing to adapt. And adapt QUICKLY.
Time Stamps:
(0:20) Adaption and Evolution
(5:07) Dalio's Perspective on Pandemic and Shifting
(6:50) Shoutout to Lauren!
(8:47) Working Out from Home Statistics
(13:56) Episode 185 - Retention
(16:30) The Shift Ahead
(20:25) Reactions Determine Results
(22:08) IFCA Round 6
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | What's up guys? Welcome back to Flow State of Mind. Aaron and Jordan here and excited to speak with you |
| 0:04.5 | today around something that is really intended to get your wheels turning and to get you thinking |
| 0:09.6 | like a business owner or an entrepreneur that is going and willing to adapt with times. |
| 0:16.2 | Yeah, we're going to talk about change today and with change must come innovation. Like either you're |
| 0:22.2 | growing or you're dying. And we can get into some examples within our own life and times we've |
| 0:27.8 | been faced with change in business. But it's just absolutely imperative that when you look at |
| 0:32.6 | shifts of whole industries or just, you know, even little shifts with algorithms or whatever it may be |
| 0:38.6 | that you take on this attitude that says, well, okay, this is business. You can not have a victim |
| 0:44.3 | mentality around it. You just have to stay ahead of the curve. You just have to think like, |
| 0:49.2 | like people think, like the industry thinks. And you just have to, most of all, stay optimistic. |
| 0:55.5 | Yeah. No, well said. There's a little quote that I want to share here to kind of kick this off, but Charles Darwin, |
| 1:00.2 | who wrote the book, A Selfish Gene, I'm sorry, origin of species and he's like the father |
| 1:04.8 | father of modern day evolution. The idea here is that evolution drives everything. It's how our |
| 1:10.2 | entire species |
| 1:11.4 | operates and not only our species but how we're organized as a culture and a |
| 1:16.0 | society and so if you're not willing to adapt just like organ just like |
| 1:20.2 | organisms we're gonna talk about dinosaurs even and how they they weren't able to |
| 1:24.0 | adapt so they became extinct the same thing happens in your business. And Charles |
| 1:27.8 | Darwin says, species that adapt best to their changing environment have the best chance of surviving, |
| 1:33.7 | while those who do not adapt don't make it. But here's something that I really thought was interesting. |
| 1:38.9 | It's not the strongest species that survive, nor the most intelligent, but the ones most responsive to change. |
| 1:45.5 | We had something come up just the other day. That was our traffic team or like our marketing |
... |
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