#187: How to Use Pinterest to Generate Traffic and Profits With Jenna Kutcher

Online Marketing Made Easy with Amy Porterfield

Amy Porterfield

Entrepreneurship, Business, Marketing

4.9 • 4.9K Ratings

🗓️ 30 November 2017

⏱️ 46 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Biggest Takeaways You Don’t Want to Miss:

What IF instead of looking at Pinterest as just another Social Media platform, you saw it as a powerful search engine that can drive traffic for your business?
That’s exactly why I invited my guest today—photographer, podcaster and savvy business woman Jenna Kutcher. Because she has experienced the kind of amazing impact Pinterest can have on your business—in fact, Pinterest is the platform that drives the MOST traffic to her site: More than 5,000 unique visitors every single month. (Yeah, I couldn’t believe it at first either!)
Pinterest also (at times) gets a bad rap because it may not be the first site you think of to reach your core clients, which also couldn’t be more wrong.
I think first and foremost, a mindset shift around Pinterest is in order, starting here.

Yes, Pinterest can be THAT effective. And what I love about Jenna is that she holds nothing back. She’s the kind of gal that says what she’s thinking, or feeling, at any moment. I feel like this episode is in that same spirit—open, and raw. I think you’ll maybe change your mind about Pinterest, and find a new friend in Jenna.

Check out these highlights:

Why it’s so important to be vulnerable with your brand. [8:13]
Should you care about your number of followers on Pinterest? [19:06]
The first step you want to take with your Pinterest strategy. [21:35]
How to look like you are active on Pinterest (and make the algorithm work for you!). [25:12]
Proven ways to get the most mileage out of your content. [27:54]
Jenna’s favorite Pinterest tool (for scheduling AND checking your links). [31:16]
This one tip will guarantee you engagement on Pinterest. [35:11]

Transcript

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0:00.0	You're listening to the online marketing made easy podcast episode number 187
0:07.7	Welcome to the online marketing made easy podcast business advice so easy you'll feel like you're cheating and now your host
0:16.0	Amy Porterville
0:26.4	Well, hey there welcome back to another episode of the online marketing made easy podcast
0:32.1	I'm your host Amy Porterfield and today I have an extra special guest and we're talking about a topic that I haven't talked about for a long time
0:42.5	So let me set the stage for you before I do any new podcast episode I go back into my archives
0:49.2	I have this big Google Doc that I use with all of the topics and titles from my shows
0:55.4	So now that I'm getting closer to 200 episodes
0:58.6	There's a lot of content I've already covered so before I do a new show I go back into the archives and just check so I don't repeat the same
1:06.7	topic twice however it gets a little tricky with social media because I could talk about social media every few months with all the changes on the different platforms
1:17.3	So I went back into my archive and I looked up Pinterest which is today's topic and I realized that I haven't talked about
1:25.0	Pinterest on this show since 2013 so it has been a while since we have gotten into the tips and tricks and strategies
1:35.1	around the Pinterest platform now I'm not doing this show alone because I am not an expert in this area
1:41.8	However, my good friend Jenna Kutcher happens to be an expert now
1:46.5	It's not something that she solely teaches inside of her business
1:50.4	However the reason I love bringing her on the show and the reason why I call her an expert is because she's gone before us
1:58.6	Meaning she got in the trenches. She did the work. She figured out what was working on Pinterest
2:04.6	And then she created a program around what worked for her and what can work for her audience as well
2:11.8	And if you know anything about the way I like to teach that's exactly the way I do it
2:17.0	I go first I try it I get in the trenches I make my mistakes
2:21.0	I have my big successes and then I put together a training for all of you showing you exactly how to do it
2:27.2	And of course how to sidestep all those mistakes that I personally made along the way
	...

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