#186: How to Makeover Your Blog to Get More Traction with Julie Solomon

Online Marketing Made Easy with Amy Porterfield

Amy Porterfield

Entrepreneurship, Business, Marketing

4.9 • 4.9K Ratings

🗓️ 23 November 2017

⏱️ 51 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Biggest Takeaways You Don’t Want to Miss:

It’s time to talk about your blog (or even your show notes for your podcast)—are you seeing the traction you really want? If not, today’s special guest has answers.
I asked expert blogger Julie Solomon to come on the podcast and talk about what’s working, the mistakes bloggers make, and how to make sure you have a truly healthy blog.
Spoiler alert: Julie doesn’t actually blog every week, which I found VERY intriguing... And you can find out exactly how often she DOES blog. Jump right into that part of our chat right here. [33:00]

In the world of online marketing, all of the people I follow and look up to—and who I know are financially successful in their business—they all have a central hub where they create content on a weekly basis. And for most of them… it’s a blog.

So look no further for the connection between blogging and having a thriving business. Now I want to make sure you are using the strategies that really get results (v. blogging to crickets)—and that’s where Julie is the master. Let’s start your makeover.

Check Out These Highlights:

Find out why Julie calls her blog “the headquarters”. [12:17]
Why it’s so important to know your avatar’s favorite Margarita flavor. [14:06]
The five core values a great blog post stems from. [19:22]
Julie’s steps to stay consistent (it may not be what you think!) [23:13]
The biggest mistakes bloggers make. [27:10]
Julie’s favorite tools to promote her blog posts. [35:22]
How to know if you have a “healthy” blog. [38:02]
How your mom can help you optimize your blog. [41:53]
Trigger words: what are they and how you can use them. [45:00]

Transcript

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0:00.0	You're listening to the Online Marketing Made Easy Podcast episode number 186.
0:07.0	Welcome to the Online Marketing Made Easy Podcast. Business advice so easy, you'll feel like you're cheating.
0:15.0	And now your host, Amy Porterfield.
0:18.0	Welcome back to another episode of the Online Marketing Made Easy Podcast.
0:31.0	I'm your host, Amy Porterfield.
0:33.0	And today we are talking all things blogging.
0:37.0	Now you might be thinking, wait a second Amy, why are we talking about blogging?
0:41.0	Isn't that so 2007?
0:43.0	What about live video and Instagram and Facebook live and live streaming and all that stuff that I've been talking about over and over again on my social media platforms and on this podcast?
0:54.0	And yes, live video is so important and I want you to keep doing it and I want you to use it on social media.
1:01.0	However, we've got to talk about the fundamentals of an online business as well.
1:07.0	So we're taking a step back from some of the sexier stuff that we like to talk about and we're going to talk about a fundamental piece of your business and that is your blog.
1:17.0	Now for me, my blog really is a place where I post my show notes for each week's podcast but those show notes essentially are like mini blog posts.
1:28.0	Even if you have a video show, you're going to have a post on your website for each of those videos that you create.
1:35.0	So whether you have a podcast or a video show or a traditional blog where you are sitting down in your writing blog articles each week, you need to have that foundation in your business.
1:47.0	And one thing that is very certain in the world that I live in in the world I teach in in terms of online marketing, all of my mentors, all of those people that I follow and I look up to and I know that they are financially successful in their business.
2:03.0	They all have a central hub where they create content on a weekly basis.
2:08.0	Many of them have a traditional blog where they post every single week on their blog.
2:14.0	And so it's important that we look at that foundation inside of your online business and make sure that it's healthy.
2:21.0	Make sure that it really is driving traffic and getting traction.
2:26.0	And that's exactly why I wanted to talk about blogging today.
2:30.0	Now I brought an expert on because my friend Julie Solomon is an expert blogger and she teaches blogging to her audience and she knows what works and what doesn't work.
	...

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