#188: What I Learned From a Year of Automating My Business

Online Marketing Made Easy with Amy Porterfield

Amy Porterfield

Entrepreneurship, Business, Marketing

4.9 • 4.9K Ratings

🗓️ 7 December 2017

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

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Summary

Biggest Takeaways You Don’t Want to Miss:

At the end of 2016 it hit me: I was working for my business instead of my business working for me. Can I get an “AMEN”?
So I had to make a BIG decision and explore an entire year of evergreen for my business this past year (2017) and limit my number of live launches.
In the spirit of pure transparency, I’m looking back on how the year went, and putting it all out there for you: the good, the bad, the (at times) ugly so you know how I made this decision, how I executed, and what I learned from the entire process. And how proud I am of my “bold move.”

Spoiler-alert for this episode: I thought my year of automation would be much easier than it was. I took a leap of faith, and now regret NONE of it. In fact, I’m a better leader and business owner because of it. Today I’ll break down the positive results, and some of the learnings along the way.

To make it truly actionable, I have broken this episode into four parts:
Part One: How I approached the year of automation [4:38]
Part Two: What happened and the results [10:58]
Part Three: What I learned [14:46]
Part Four: How I plan to move forward [24:55]

Check Out These Highlights:

The original vision for going evergreen. [7:54]
How long it REALLY took to get the funnels where I wanted them. [11:53]
The factors that slowed us down in building the funnels. [14:45]
How much the funnels ultimately generated for my business. [16:17]
Why it’s not always about the money. [18:07]
The things I didn’t love about my year of automation. [18:32]
All about my recent launch of List Builder’s Lab. [20:20]
Let’s talk about product fatigue for a minute. [21:15]
My big “aha” about my Webinars That Convert program audience. [22:08]

Transcript

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0:00.0	Okay, I want all my online business newbies to listen up because I have a really exciting
0:06.5	buy one, get one offer, and I think you're going to want to hear about.
0:11.1	This week only, when you enroll in my List Building Program List Builder Society, you'll
0:17.4	also get the online business starter suite.
0:21.6	So this starter suite usually costs $97, and we'll guide you through the first steps
0:26.7	you need to take to start an online business, from naming your business, to choosing an
0:32.0	offer, to pricing yourself, to getting your legal ducks in a row.
0:37.2	Then, List Builder Society will teach you everything you need to know to start growing
0:42.4	an audience and continue growing a faithful following of customers for years to come.
0:48.6	So these two programs work hand in hand to help you finally start that business, grow
0:54.0	an audience and quickly create an offer so you can start earning revenue.
0:59.2	So go to emyporterfield.com-bord-slash-bundle right now so you don't miss out.
1:04.5	You'll get List Builder Society and my brand new starter suite for new business owners.
1:12.0	emyporterfield.com-bord-slash-bundle-do-not-miss it.
1:17.7	For listening to the online marketing made easy podcast episode number 188.
1:25.6	Welcome to the online marketing made easy podcast.
1:29.2	Business advice so easy, you'll feel like you're cheating.
1:32.6	And now your host, emyporterfield.
1:36.2	Welcome back to another episode of the online marketing made easy podcast.
1:50.1	I'm your host, emyporterfield.
1:52.4	And today we are talking all about automation.
1:56.4	Now I want to take you back to late last year.
	...

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