This is Sean M Doyle, the author of Shift 19 practical business-driven ideas for an executive in charge of marketing, but not trained for the task.

And you are listening to the Marketing Book Podcast.

Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking

in the quickly changing field of modern marketing.

And now here's your host, Douglas Burdett.

Hello, thanks for joining me on the Marketing Book Podcast, which was named by LinkedIn as one of

10 podcasts that will make you a better marketer.

My goal for this podcast is to help you discover the smartest ideas behind what's actually

working in the quickly changing field of modern marketing and sales.

Don't worry about taking notes. You can find links to everything linkable in this episode's show

notes at marketingbook podcast.com. And since you're a listener to the marketing book podcast, if I can recommend a specific

marketing or salesbook or some other helpful resource that I know of for whatever situation

you find yourself in, just connect with me on LinkedIn where we can chat and I'll try

to point you in the right direction. This episode of the Marketing Book Podcast is sponsored by

Content Marketing World 2018 in Cleveland this September. I'm going to be there. How about you? Content

marketing world is a wonderful event where you can learn and network with the best and

brightest in the content marketing industry, including several authors who have been

guests on the marketing book podcast.

I'm going to be leading the workshop Industrial Manufacturing, applying content marketing

best practices to the challenging

audience of engineers with my friend and past marketing book podcast guest

Rebecca Geier, author of Smart Marketing for Engineers, an inbound marketing guide to reaching technical audiences.

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