This is Jeb Blunt, author of objections, the ultimate guide for mastering the art and science of getting past no, and you are listening to the marketing book podcast.

Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the

quickly changing field of modern marketing and now here's your host Douglas Burdett.

Hello thanks for joining me on the Marketing Book Podcast,

which was named by LinkedIn as one of 10 podcasts

that will make you a better marketer.

My goal for this podcast is to help you discover the smartest ideas behind what's actually

working in the quickly changing field of modern marketing and sales. Don't worry about taking

notes. You can find links to everything linkable in this episode's show notes at

marketingbook podcast.com and since you're a listener to the marketing book

podcast if I can recommend a specific marketing or salesbook or some of their

helpful resource that I know of for whatever

situation you find yourself in just connect with me on LinkedIn where we can chat and

I'll try to point you in the right direction. This episode of the marketing book

podcast is sponsored by

Content Marketing World 2018 in Cleveland this September. I'm going to be there.

How about you? Content marketing world is a wonderful event where you can learn and network with the best and brightest in the content marketing industry, including several authors who have been guests on the marketing book podcast.

I'm going to be leading the workshop industrial manufacturing,

applying content marketing best practices

to the challenging audience of engineers

with my friend and past marketing book podcast guest Rebecca Geier

author of Smart Marketing for Engineers and inbound marketing guide to reaching

...