This is something that we've learned just over time after doing a lot of testing, after

seeing how ads run and how they kind of react.

In your broad keyword campaigns, I'd recommend one to three keywords.

Okay, broad one to three.

In your phrase match campaigns, I'd recommend three to five keywords.

If you want to target more than this, try to separate them into families, even if they're like

really closely related families, but just maybe separate them out. You'll gather more data that way.

What's up, guys? You're listening to another episode of Selling on Amazon with Andy Isam.

How many keywords should I target in my paper click campaigns? This is another question that came

from a student of mine in my coaching program and I thought it would be a great idea for a podcast

episode. My thoughts have kind of changed on this over the years with how

I've run my advertising campaigns. The more that I've learned how to be better with advertising,

like I mentioned on the previous episode, I've spent now over a half a million dollars on

Amazon PiperClick ads. I've run hundreds of different campaigns. I've tried and tested

all sorts of different strategies for dozens of different products. And now after working with so

many friends and students and helping them with their products, with their campaigns and seeing

their results and their data, I've kind of been able to kind of gather different ideas and strategies to kind of implement,

I guess, to the strategy that I use for my own brand and the strategy that I teach to my students.

And I also, I had to give a shout out to Mina Elias. I'm actually going to do an interview

again with him here very soon, actually. You guys should see that episode come out over the next

few weeks, a follow-up episode. But Mina's one of the best Amazon advertisers I think out there right now.

And he's got a lot of great strategies. So I definitely give him a lot of credit for some little

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