When I first launched my campaign, should I bid on the high end and then, you know, cut my bids down lower and lower as I try to find that sweet spot, that sweet A cost?

Or should I bid super low and then just like slowly raise my bids until again, I kind of find that sweet spot where I'm getting some good sales every day.

They're both right. I mean, you can do either strategy, but the strategy that you're going to pick is really

going to go in to depend on one thing and that is your budget what's up guys you're

listening to another episode of selling on Amazon with Andy Isam.

When starting a pay-per-click campaign, do you bid high and slim down or bid low and build up?

This is a question that was asked by a longtime student of mine, actually, in my private

coaching program. He's actually a good friend of mine.

He's been through every coaching program that I've offered.

So I've been coaching him working with him for almost two years now.

He's been selling on Amazon for a long time, doing really well.

He's hired an ad agency.

He's released multiple products.

So he's working on scaling and growing his business.

And recently, the two of us,

we've talked quite a bit about pay-per-click strategy. Just because, you know, everyone has

different strategies out there. And if you do end up working with an ad agency, they very likely

will have a different strategy than what I teach you guys here on the podcast and what I teach

students in my coaching program. And it's not to say that their strategy doesn't work. Like, I'm

not here to say that, oh, if someone else has a different advertising strategy, that their

strategy isn't going to work. I'm sure it works. I'm sure they're doing it for a reason. But I have my,

you know,

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