But understand that hard skills alone will make you money but you will hit a glass ceiling.

And when you hit that glass ceiling each time you try and break through, you're going to find yourself falling back.

Could you imagine if there were skills to grow your business that you didn't even know you needed?

Hey, what's happening? I'm Pedro Scullian and I want to help you scale your business, make more money, actually have financial freedom.

Now you might think the skills I'm talking about have to do with marketing, lead generation, sell strategies, follow-up scripts, systems, processes, maybe running ads, creating funnels, copywriting, none of that.

And you're like, well, wait a minute, dude. That's the stuff that we need to grow our business. You're right. You do.

But what if I said I know people who are amazingly good at all that stuff.

Again, lead generation marketing sales, ads, funnels. However, they still don't have two pennies to rub together.

Their business is constantly just barely making money or breaking even. And you might think that they're missing something, right?

Guess what? They are. But what they're missing are not the hard skills.

So today's episode is about hard skills versus soft skills. And I'm going to teach you stuff that you probably have overlooked because, well, you just didn't think they have anything to do with making money and growing a company and leading people and making sales and dominating your industry.

And I'm here to tell you that the way I grew FitBody Bootcamp so quickly into an international franchise and we hit the Inc. 5,000 list, four years in a row, and entrepreneur magazines, 200 fastest growing franchises, four years in a row, is using the strategies I'm going to teach you on the soft skill sides.

In addition to the hard skills of marketing and sales and follow-up systems, funnels, and processes, right?

And there's enough empire episodes on all of those other hard skills. But understand that hard skills alone will make you money, but you will hit a glass ceiling.

And when you hit that glass ceiling, each time you try and break through, you're going to find yourself falling back.

And you're going to be like, why am I constantly falling back when the same marketing that I use to get me the 200,000 or 2 million is not helping me get to 300,000 or 3 million.

It doesn't matter what the number is. Quite honestly, you're going to have a limited experience in your growth where your business is concerned.

If you only focus on hard skills of marketing, sales, lead generation, processes, systems, funnels, ads, and you never really pay attention to the soft skills you need.

So the soft skills are actually learned somewhere different because you probably learn your hard skills.

Oh, I don't know, probably going through courses, right? Marketing courses, sales courses.

You know, you probably come to a mastermind or a live event that I've done or Craig Valentine's down, or maybe you've done a course to Tony Robbins and Dean Grass AOC have put out, or maybe you're using Russell Brunson's click funnels, or maybe you're buying ads using a strategy that Billie Jean taught you and whatever.

You're using Grant Cardone sales techniques. And so these are all proven people with proven hard skills to teach you. And you know those skills.

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