Today, we've got a Google Ads expert who pivoted to Amazon advertising and never looked back.

He's got great strategies for PPC users of any level.

How cool is that? Pretty cool, I think. Hello everybody and welcome to another episode of the serious sellers podcast by Helium 10.

I am your host, Bradley Sutton, and this is the show that's a completely BS-free, unscripted,

and unrehearsed, organic conversation about serious strategies for serious sellers of any level in the e-commerce world. And we've got somebody, I believe, coming from the other part of the world. George, how's it going? Yeah, very good. Thanks. Thank you for having me on the show today, Bradley. Thank you for being here. Now, are you in London?

I am.

I'm based in South London in the UK.

Oh, okay.

And is that where you were born and raised?

I mean, doesn't exactly sound like you're from California here.

No, no, I was actually born in Saudi Arabia.

And I have my origins are in Ethiopia, but I was up in in London from the age of five Ethiopia. So, so did your mom cook some great food that you could eat with

the Injera bread? Oh, Bradley. I was not expecting to say that. Yes, yes, all the time.

Little known facts.

Ethiopian cuisine is my number one favorite cuisine out of any country in the world.

It's like Ethiopian one, Korean food two.

Here in California, we've got some great Ethiopian restaurants.

I just love you.

You know, you don't eat, you eat with your hands and you eat with injera bread and amazing vegetables, the lentil. Oh, I could just go on and on about Ethiopian food.

I love it. Never in my life, but I thought I would have got on a podcast with Bradley Sutton.

And Bradley Sutton will be talking about Ethiopian food and that being his one of his favorite

cuisines. Yes, indeed.

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