meta_pixel
Tapesearch Logo
Log in
Bourbon Pursuit

181 - Brand Management and Market Data with Larry Kass of Heaven Hill

Bourbon Pursuit

Bourbon Pursuit

Hobbies, Food, Leisure, Arts

4.8926 Ratings

🗓️ 27 December 2018

⏱️ 69 minutes

🧾️ Download transcript

Summary

Larry Kass has done it all at Heaven Hill. Public relations, brand management, legal, and even more behind the scenes rolls over his 20 year career. Larry first made an appearance on the podcast back on episode 167. You're going to hear about growing some small family run operation managing a few brands turned into hundreds, how the infamous Rittenhouse Rye 21, 23, and 25 year bottling came into existence, the disappearance of Heaven Hill 6yr BIB, and the original partnership with the Kentucky Distillers Association before it was a real thing. This is a real piece of history and we wish Larry years of relaxation in his retirement. Show Notes: This week's Above the Char with Fred Minnick talks about Bourbon Geek Pricing Fred, tell us a little about Larry Let’s start at the beginning. Before coming into Heaven Hill did you have a fascination of spirits? We’re you doing the job of 45 people back then? Did you ever find a knack for brown and aged goods? Who really stood out for you? What was marketing like for whiskey back in 1998? Talk about the Rittenhouse Rye 21, 23, and 25 years What do you think of the secondary market? Do you all use it as market data? Is that why we saw the end to Heaven Hill 6yr Bottled In Bond? Give us a story about a writer that pissed you off over the years Do you think Heaven Hill has done a poor job at PR over the past few years to whiskey geeks? Who are the leakers? Fred has feelings of remorse about Elijah Craig 12 Take us through the days of high aged stuff like Martin Mills 24 year that were part of the export market. As a brand manager, how much influence do you have into the final product? You’re part of the original KDA partnership Can you leave bourbon? What’s the retirement plan? What's the proudest thing you accomplished in your career? Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0

making you know the cancel south park that hashtag cancel south park yeah you didn't

0:05.2

strike me as a south park watcher oh we've got we've got we've got a whole separate

0:09.4

podcast yeah

0:11.0

hello everyone welcome back to episode 181 of Bourbon Pursuit.

0:26.2

My name is Kenny, and I want to send a special message to say,

0:30.0

I hope that everybody had a fantastic holidays with their family,

0:34.7

opening bottles, sharing bourbon amongst friends and family, and just hope

0:38.5

you had a Merry Christmas all around. And now that 2018 is coming to a close, I hope it was very

0:44.0

fruitful. A lot of dreams were made. And I hope that you're making plans for 2019 or making some New

0:49.7

Year's resolutions because it is a time to start ringing in the New Year with 2019.

0:55.3

So happy New Year or happy early New year to everybody that's out there because this is going to be out before next

0:59.7

weeks, which will be the first one of 2019. So happy new year to everybody that's out there.

1:05.0

Maybe you should make a New Year's pledge to start spreading the good word of Bourbon

1:09.7

pursuit out there. I know we'd appreciate it.

1:12.4

Now, just some more news that was happening with inside the realms of Bourbon.

1:16.3

This week, there was yet another fake, pappy vein, winkle spotting in the secondary market.

1:22.8

It wasn't the first time.

1:24.2

It's not going to be the last time.

1:26.1

This just means that it's time for another

1:29.2

public service announcement that you need to either break your old bottles or give them to somebody

1:35.6

that is going to take the time to make them into candles, drill holes in them, to turn them into

1:41.0

lamps. I don't know, whatever kind of craft or projects that you plan on

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from Bourbon Pursuit, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Bourbon Pursuit and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2026.