#18: Jon Gordon—4 Inspiring Principles to Develop More Grit
The StoryBrand Podcast
StoryBrand.com
4.7 • 2K Ratings
🗓️ 14 November 2016
⏱️ 38 minutes
🧾️ Download transcript
Summary
As business leaders, we throw the word "grit" around a lot.
It's hard work, resilience, and toughness all rolled into one.
But where does grit come from? And how can we tap into it to improve our companies and our lives?
In this episode of the Building a Story Brand podcast, I sat down with Jon Gordon to talk about it. He shared four principles with me to help us develop more grit.
And this guy knows his stuff. His principles of motivation and success have been tested and proven by pro sports teams and Fortune 500 companies. I really want him to go help out my Seahawks, but I digress.
Give this episode a listen today. I know you're going to discover something about yourself that'll make you and your business more successful.
http://buildingastorybrand.com
Transcript
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| 0:00.0 | If you've been listening to the Building of Story Brand podcast for a while, you're probably |
| 0:04.5 | sat around thinking, you know, I've got to bring my marketing into this next evolution. |
| 0:10.2 | I've got to clean up the clutter and see a better response from customers. |
| 0:14.0 | If you want to get started for free, just go to 5 minute marketing makeover.com. |
| 0:18.6 | You can either spell it out or use the number, doesn't matter, 5 minute marketing makeover.com, I will give you three, five minute |
| 0:25.8 | videos that if you just execute what I say in those videos, you will definitely see results. |
| 0:32.2 | It is the best place to start. 5 minute |
| 0:35.0 | marketing makeover.com. Welcome to Season 3 episode 4 of the Building a Story Brand podcast where we believe if you confuse you'll lose. |
| 0:50.0 | Noise is the enemy and creating a clear message is the best way to grow your business. |
| 0:56.0 | Hello, J.J. |
| 0:57.0 | O'La, Sr. |
| 0:59.0 | We've got a great interview today. |
| 1:01.0 | We're going to talk to John Gordon in Jacksonville Florida |
| 1:04.3 | about his books and the idea behind what we're talking about with John is that you don't |
| 1:09.6 | have to hate your work and your work doesn't have to kill you. |
| 1:11.6 | And what was fun is before we started recording, we were both kind of like, I mean every once in a while, I kind of pinched myself and go, |
| 1:19.2 | is this really my job? Do I really get to do this? Because we both had really hard jobs in the past. |
| 1:25.0 | But this job is awesome and we do work hard. |
| 1:28.0 | People work long hours here and we give a lot of equipment. |
| 1:30.0 | But we also play Frisbee golf every day. |
| 1:32.0 | We get donuts on Friday. but we also play frisbee golf every day right up right now |
| 1:33.8 | donuts on Friday that's right we get donuts and hopefully we walk them off and |
... |
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