#17: Ryan Deiss—4 Simple Ways to Make Your Marketing More Persuasive
The StoryBrand Podcast
StoryBrand.com
4.7 • 2K Ratings
🗓️ 7 November 2016
⏱️ 49 minutes
🧾️ Download transcript
Summary
What do you offer your customers?
Sure, you've got a product or service.
But really, you offer your customers some kind of transformation. And when you fully understand this "before" and "after" journey of your customers, you can reach them on a whole new level.
In this episode of the Building a Story Brand podcast, we learn exactly how to map out our customers' transformation. Donald Miller talks with Ryan Deiss, the mastermind behind Digital Marketer, to talk about a simple four-part process you can do in an afternoon to make your marketing exponentially more persuasive.
http://buildingastorybrand.com
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Hey, my name is Donald Miller. Welcome to the Building of Story Brand Podcast. |
| 0:04.0 | A lot of people don't know that we have a marketing workshop that we do live in Nashville. |
| 0:08.0 | I actually show up in about 50 business leaders come to town, |
| 0:12.0 | and we spend two days helping you clarify your |
| 0:14.3 | message. At the end of that workshop I put anybody who wants me to I put their |
| 0:19.8 | website up on a giant television screen and we just diagnose it. |
| 0:23.5 | Now by the time I do this, most everybody in the room already knows that their |
| 0:26.8 | website needs to be fixed, that it's just not converting like it should, that their |
| 0:31.2 | message needs to be clarified, but I end up telling them all |
| 0:33.5 | about the same thing. One of the things that I say to everybody as we put their website |
| 0:38.0 | up is that above the fold your website should pass the grunt test and you've probably heard me say this before. |
| 0:44.4 | What I mean by the grunt test is if I handed your website on a laptop to a cave man in a cave, |
| 0:50.1 | gave him five seconds to look at your website, then close the laptop, |
| 0:54.4 | would he be able to answer three simple questions? |
| 0:57.2 | And those questions are, what do you offer, how will it make my life better, |
| 1:01.7 | and what do I need to do to buy it? |
| 1:04.0 | Above the fold on your website, everybody's website needs to answer those three questions. |
| 1:09.5 | And a lot of the other stuff that you've got is just clutter. If they cannot answer those |
| 1:14.1 | three questions you're probably losing sales. Listen I've got a lot more advice |
| 1:18.1 | like this in a free e-course and you can get it at five-minute marketing makeover |
| 1:22.4 | com. There's three five-minute and you can get it at 5 minute marketing makeover.com. |
| 1:23.0 | There's three five minute videos that are going to really help you revolutionize your |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from StoryBrand.com, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of StoryBrand.com and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.