#176: Proof that Narrative-Based Marketing Will Work For You

Business Made Simple Podcast

StoryBrand.ai

Marketing, Story, Bmsu, Businessmadesimple, Brand, Business, Bms, Storybrand, Entrepreneurship, 474622, Storytelling

4.8 • 2K Ratings

🗓️ 25 November 2019

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode, Koula Callahan interviews our own Dr. J.J. Peterson about his doctoral dissertation on StoryBrand Narrative Marketing. Don’t just tell your customers a story, invite them into it. Don’t miss this detailed, StoryBrand-focused episode that unpacks the data and science behind why this 7-part framework drives revenue for every type of business.

Transcript

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0:00.0	Welcome to the building of Storybrand Podcast, where we believe if you confuse you'll lose,
0:13.2	Noise is the enemy and creating a clear message is the best way to grow your business.
0:17.4	I'm your host Donald Miller.
0:18.4	I'm joined by my co-hosts, one Dr. J.J. Peterson.
0:21.8	Hello Don.
0:22.4	And Kula Callahan. Hey Y'A Dr. J.J. Peterson. Hello, Don.
0:23.0	And Kula Callahan.
0:24.0	Koo, you a doctor or not, I can't remember.
0:26.0	Halfway. Okay.
0:27.0	I'm halfway there.
0:28.0	So I just have the D period,
0:29.0	and for my name.
0:30.0	You know, really, if you put the three of us in a lineup and said,
0:32.0	which two of these have a PhD it would be you and me
0:36.0	That's the confusing thing about the whole situation
0:40.8	Well, I went away to Finland to speak and you guys decided to interview each other for the
0:47.5	podcast.
0:48.5	No, but J.J. dove into the practice of narrative-based marketing, which is what we teach at our
0:56.0	story-brand workshops, right? The power of storytelling, why it's so effective to communicate through
1:00.5	that lens, and not just why it's so effective but what it actually
1:04.2	does to the human brain to transport people into the story that you're actually
1:09.2	telling. Practically though if I'm running a business, pitch me.
	...

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