Launch, Learn a Fire after doing some consulting work back in call it 2015. Sorry, 2014. They've now

scaled 110 companies paying 800 bucks a month, so about $88,000 a month in revenue. That's more

than doubled year over year from 40,000 a month just a year ago. They're operating a break even.

They're bootstrap, team of 10 in Sweden, about 2% monthly churn, spending about $5,000 to get a new $800 month customers, so less than a 12-month

payback period. Again, as they look to scale their inside sales team and product upsells,

again, learn to fire, helping teams translate information and education internally much, much

faster. Hello, everyone. My guest today is Madias Borg. He hates to go to and go home

from parties, but loves skiing and beer

that comes with it. He loves traveling with his family and friends. His background is small tech

companies, advertising companies, and leadership training. He's spiritual but not religious,

optimist and self-critical, now building a company called Learnafire, which will jump into today.

Mattias, you ready to take us to the top? Yes, sure, of course. All right, so what is Learn of Fire and how do you guys make money?

Okay, so what we do is that we do a product, a tool that helps companies share knowledge

both internally in their company but also to the customers.

So it's a sauceplay.

So obviously we sell it to companies that want to share knowledge either

internally or with their clients and partners. Okay. And what do people pay for this on average per month?

On average per month, it's about 800 euros. Oh, sorry about that in dollars. Yeah. Yeah.

$800? Yes. Okay. And is it a peer-play SaaS company?

Yes, it is.

Interesting.

Okay, so your bio is great.

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