Made some money on exiting or selling his shares when he was early on at InfusionSoft.

Didn't want to go the VC route again.

So launch plus this, helping the same kind of market.

SMBs grow and automate again, marketing and sales more efficiently with his tool plus this.

Now 2,500 customers paying about 70 bucks a month.

So 175 grand per month in terms of run rate or revenue.

That's up from 130 grand a month just about a year ago.

So nice growth, especially considering bootstrapped and profitable for the past four years.

Eight people based up there in Arizona, 4.5% revenue churn per month.

CAC, 170 bucks.

So about a three-month payback period as he looks to scale.

Hello, everybody.

My guest today is Dave Lee.

He's a marketing automation pioneer entrepreneur and best

selling author. He's the CEO of Plus This, the number one campaign toolkit for marketing automation

users. He's been featured on NBC, ABC, CBS, and Fox Television affiliate speaking on marketing

automation and small business success. Outside of work, he's usually skiing, kite surfing,

wake surfing, or creating amazing experiences with his wife and three boys. Dave, you ready to take us to the top?

I'm ready.

All right.

You bet.

Before we get to the software real quick, what's the name of the book?

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